Isu lokuzenzakalela lokumaketha i-omnichannel liyingxenye enkulu yekusasa lebhizinisi eliku-inthanethi. Ukumaketha kwe-Omnichannel kuqinisekisa ukuthi yonke imizamo yakho yedijithali neyasesitolo inikela ngezinga elifanayo lesipiliyoni somsebenzisi futhi ithobele imihlahlandlela yomkhiqizo wakho. isu lesiteshi se-omni, amakhasimende ajabulela isipiliyoni sokuthenga esingenamthungo kuzo zonke izindlela:
- Kusuka kukhompyutha noma idivayisi ehlakaniphile
- Esitolo
- Eshaya ucingo
Isebenza Kanjani i-Omnichannel Marketing Automation?
Enhle isu lokumaketha i-omnichannel ithathela uhambo lwekhasimende ngokuphelele. Isibonelo, uma ikhasimende liqala ulwazi lwalo lokuthenga ngaphakathi kwesitolo sezitini nodaka, bangaqhubeka noma baqedele uhambo lwabo kumasayithi ezokuxhumana omkhiqizo noma kuwebhusayithi esemthethweni yenkampani. Okuhlangenwe nakho abanakho esiteshini ngasinye kufanele kuhambisane ngempumelelo yakha ukwethenjwa komkhiqizo, wandise ukwethembeka futhi uthuthukise ukuthengisa.
Ngokufaka i-automation isu lakho le-omnichannel:
- Abanini bamabhizinisi, abaphathi, namaqembu wokumaketha bangaphatha zonke izici zemizamo yenkampani yokumaketha kungxenyekazi eyodwa.
- Amaqembu wokumaketha angakha imikhankaso eqondene nomuntu ngqo umuntu wokuthenga ngokususelwa kumininingwane ebalulekile yamakhasimende.
Izinzuzo ze-Omnichannel Marketing Automation
omnichannel ukumaketha kune:
- 18.96% amazinga aphezulu okubandakanya
- Amazinga wokugcina aphezulu angama-90%
- Izinga lokuguqulwa eliphakeme lama-250%
Imikhiqizo Ingaphendula Ngezigaba Zokuthenga Ngokushesha
Uhambo lokuthenga kwamakhasimende aluhambisani. Abathengi bangaqala uhambo lwabo ezindaweni eziningi ezahlukahlukene, kanti abanye bangaqala ngisho naseziteshini ezimbili noma eziningi ezahlukahlukene ngasikhathi sinye. Amakhasimende nawo angagxuma kalula kusuka esiteshini esisodwa kuya kwesinye.
Uhambo lwamakhasimende olujwayelekile kuziteshi eziningi lubukeka kanjena:
- Ukuphequlula iwebhusayithi yenkampani
- Ukuthanda noma ukulandela umkhiqizo ezinkundleni zokuxhumana
- Ukuthola ukukhushulwa kwamaphuzu kususelwa kokuncamelayo kwamakhasimende
- Ukubuyela emuva ukuqedela ukuthenga
Isibonelo, uma umuntu ongaba yikhasimende esekhefini labo lesidlo sasemini, angathatha isikhashana ukubhekabheka kuwebhusayithi yenkampani yakho. Ukuqhubeka nosuku lwabo lokusebenza, bangavakashela ama-akhawunti enkampani yakho yezokuxhumana ngokuhamba kwesikhathi. Kuleli qophelo, uhlelo lwakho lokuzenzakalela lokumaketha luzovuselelwa ukuthumela ukukhushulwa okuhlosiwe ngokususelwa kulokho ikhasimende ebelikubheka ngaphambili. Ukusuka lapha, lelo khasimende elithile lingangeza izinto enqoleni yalo bese liqedela inqubo yokuphuma. Uma belahla inqola yabo nganoma yisiphi isizathu, uhlelo lwakho lokumaketha lwe-omnichannel luzobabuyisela kabusha ngemilayezo yesikhumbuzo.
Ukuze ufunde kabanzi mayelana nokuthi i-omnichannel marketing automation ingakusiza kanjani ukwengeza ibhizinisi lakho futhi wandise imali engenayo, Xhumana nathi or thola idemo namuhla!
