Ukuze uqonde ukuthi izithameli zakho ezihlosiwe zifunani, udinga okungenani ukwakha umsebenzisi oyedwa. Lesi sinyathelo sibalulekile ekuthuthukiseni isu eliyimpumelelo lokumaketha online nokukhulisa ubukhona bomkhiqizo wakho.
Uyini Umuntu?
Umthengi i-persona isibonakaliso esiyisimangaliso sekhasimende lakho elihle. Kungukucaciswa okucacayo kokuthi ufuna ukuqondisela bani imikhiqizo noma izinsiza zenkampani yakho. I-persona yomsebenzisi onembile izosiza ithimba lakho lokuthengisa ledijithali likhombe okufunwa izithameli zakho ezihlosiwe. Kubalulekile futhi ukwenza ngokwezifiso isipiliyoni somsebenzisi ukwanelisa amakhasimende akho.
Ukwenza ama-personas yinto okufanele ithimba lakho lokukhangisa ledijithali kugxile kulo ngaphambi kokusebenzisa noma yiluphi uhlobo lwecebo lokuthengisa online. Ukuthuthukiswa kwe-Persona kufanele kususelwe ekuqondeni okujulile, okuphelele kokuthi ubani ofuna ukuthenga imikhiqizo yakho noma asebenzise izinsiza zakho. Lawa mazwe kufanele abe nethonya elinamandla ekutholeni kwamakhasimende nasekuwagcinini kanye nasekuthuthukisweni komkhiqizo, ekudalweni kokuqukethwe nokulandelwa kokuthengiswa.
Ungayakha Kanjani i-Persona
Lapho ucabanga ngendlela yokwenza i-Persona, kufanele ucabangele okuhlukahlukene. Qala ngokuqoqa imininingwane futhi uhlele imininingwane ibe ngamaqembu ahlukaniswe izingxenye. Lokhu kuzokusiza ekuboneni ukuthi ngubani oyisisekelo samakhasimende akho nokuthi ungawathengisa kanjani ngqo.
Izinyathelo zendlela yokwakha i-persona yomsebenzisi:
1. Yenza uhlu - Ngaphambi kokuthi ungene ungene uqale ukwenza ama-personas abasebenzisi, kufanele uqale uhlale phansi ucabangele zonke izici zeklayenti lakho. Dala uhlu lwazo zonke izinto ezifika engqondweni. Lokhu kudlula kude iminyaka, ubulili nendawo. Kufanele futhi ucabangele izici ezinjengalezi:
- Imfundo
- yokuvinjezelwa
- Income
- Isimo sobudlelwane
- Household
- Ulimi olukhulunywayo
- Izithakazelo / Ukuzilibazisa
- Amaphuzu Ubuhlungu
- Izisusa Zokuthenga
- Imibuzo evame ukubuzwa
2. Lalela - Noma ngabe inkampani yakho ineminyaka eyishumi noma entsha sha, udinga ukulalela ngokucophelela okushiwo ngabantu ngomkhiqizo wakho. Kumabhizinisi amasha, ukwenza umbono omuhle kuqala kubalulekile ekwakheni ukwethenjwa komkhiqizo nasekuthuthukiseni amakhasimende athembekile.
Bheka okuthunyelwe kwemidiya yezenhlalo okusho umkhiqizo wakho. Bajabule ngalokho inkampani yakho ekuhlinzekayo? Uma kungenjalo, lokhu kungakusiza ekuboneni amaphuzu ezinhlungu ngaphambi kwesikhathi futhi uwafake ku-mtumiaji wakho wezinsizwa.
3. Hlela uhlu - Njengoba ungena ujule kokukhula kwe-Persona ne-Persona, kufanele unciphise izici zakho ezichazayo uze ufinyelele ezicini ezibaluleke kakhulu. Ukubuyela kokuyi-persona - kungukubekwa okuthe ngqo kwekhasimende elifanele. Lokho kusho ukuthi ngenkathi wenza generalizing, kufanele futhi ukhombe imininingwane enembile kakhulu.
Ubudala, ngokwesibonelo, kungenye yamaphuzu abalulekile adinga ukucaciswa. Umuntu oneminyaka engu-18 ubudala cishe angafuni imikhiqizo efanayo ye-skincare njengomuntu oneminyaka engu-55.
4. Ucwaningo lomsebenzisi - Uma unenkinga yokuqoqa idatha mayelana namakhasimende akho kusuka kuwebhusayithi yakho, ungahlala ukhetha inhlolovo yendabuko. Abantu bayakujabulela ukukhuluma ngabo. Bayayithokozela nakakhulu uma bethola okuthile kukho.
Thumela inhlolovo kuhlu lwakho lwe-imeyili bese unikezela ngesaphulelo njengesikhuthazo. Lokhu kuzokwenza amakhasimende akho ajabule ukukutshela ngawe, futhi ungasebenzisa lolu lwazi ukwenza ubuciko bomsebenzisi ophelele.
Lapho usebenza ngentuthuko ye-Persona, ungakhohlwa ukuthi lezi akuzona izibalo nje. Idatha yakho ikhombisa ngqo izimpilo nokuthenga kokuziphatha kwabantu bangempela.
I-SharpSpring, Inc. iyinkampani egcwele yokuthengisa ezisebenzayo enganikeza ibhizinisi lakho ngamathuluzi elidingayo ukwenza umsebenzi omuhle kakhulu womsebenzisi. Ngeminye imininingwane noma ku cela i-demo, vakashela Iwebhusayithi yethu namuhla.
Ulungele ukubona ukuzenzakalela kokumaketha isenzo?
Hlela i-DemoSpring demo yomuntu siqu, bukhoma namhlanje.
Hlela i-Demo yami