Unomkhiqizo omuhle onamakhasimende amaningi, kepha uyazi ukuthi ungenza kangcono. Unohlu olukhulu lwe-imeyili nomkhankaso wokukhangisa odonsayo, kepha ama-imeyili akho kaningi aya ogaxekile, okuholela ezingeni eliphansi lokuguqulwa jikelele. Ukuhlola izinzuzo zokuhlukaniswa kwemakethe kungakusiza!
Ngamazwi ayo alula, Ukuhlukaniswa kwemakethe ihlukanisa amakhasimende akho ngamaqembu ngokususelwa kusethi yezici. Lokhu kungaba okujwayelekile noma okuqondile, ngokuya ngezibalo zabantu, isimo sengqondo samakhasimende ngomkhiqizo noma insizakalo, izici zokuziphatha, isimo senhlalo, nokunye okuningi.
Isibonelo, uma uthengisa izingubo zabesilisa nabesifazane, ungahle uhlukanise amakhasimende akho ngobulili. Lapho, uhlukanise nje imakethe yakho, kepha ungangena ujule kakhulu.
Izici Zokuhlukaniswa Kwemakethe
Izingxenye zemakethe zineziningana izici udinga ukugcina engqondweni:
- Imiphumela elinganisekayo - inani labantu abakwi-demographic yakho kanye nenani lemali labo bantu okufanele balisebenzise kumkhiqizo wakho.
- Izibalo zabantu abazinzile - abesifazane njengeqembu abahambi, kepha ukumaketha kwabashibilika eqhweni ehlobo kungahle kube nenzuzo encane.
- Ingxenye enkulu ngokwanele ukuthola inzuzo - uma imakethe yakho incane kakhulu, imali oyitholayo ngeke iwufanele umzamo, noma ngabe wonke umuntu uthenge umkhiqizo wakho.
- Isu lokumaketha elifanele - ungakhangisi ngesikhathi semicimbi yezemidlalo uma amakhasimende akho engayibukeli imidlalo.
Izingxenye ziyahlukahluka kuye ngomkhiqizo noma isevisi yakho. Uma uthengisa isoftware, ngokwesibonelo, ufuna ukukhomba ukukhangisa kwakho kumakhasimende azozuza ekusetshenzisweni kwawo futhi abe nethonya lokwenza izinqumo ekuthengeni kwayo.
Ukuhlukaniswa kwemakethe kukusiza ekuhleleni imikhankaso yokukhangisa nemikhangiso ekhonjiwe. Ukuthola ukuthi angobani amakhasimende akho nokuthi yini abathandayo kuyo kungazuzisa umugqa wakho ophansi futhi konge isikhathi, imali nezinsizakusebenza.
Izingxenye Ezijwayelekile Zemakethe
Kunezindlela eziningi zokuhlukanisa amakhasimende akho, futhi izindlela ozikhethayo zizoya ngezici ezahlukahlukene.
Izibalo zabantu ifomu eliyinhloko lokuhlukaniswa okungabandakanya ubudala, ubulili, ubuhlanga, imali engenayo, imfundo, isimo somndeni, nenkolo. Isibonelo, ungakhomba abesifazane abakwiminyaka engama-40 abasebenza ehhovisi lenkampani.
Izingxenye ezisuselwe ku- izinkolelo ezingokwengqondo amanani wekheli nesigaba senhlalo, phakathi kwezinye izinto. Ungayinciphisa kubantu be-LGBTQ abathi minyaka yonke benze ama- $ 100,000 noma ngaphezulu.
Isuselwa ekuziphatheni izingxenye zimayelana nezenzo, njengamakhasimende abhalisela uhlu lwakho lwamakheli noma ukungeza enqoleni yokuthenga.
I-Geographic izingxenye zincike lapho amakhasimende ahlala khona. Lokhu kungafaka isimo sezulu, uhlobo lwabantu, kanye nokuncamelayo kwamasiko. Ungase umgomo abashushuluzi bezulu abahlala ezintabeni iRocky.
Uhlobo lwesigaba lunqunyelwe emcabangweni wakho kuphela. Cabanga ngentengo, izintandokazi, izinkathi noma amaholide. Ungakhomba amadoda ashadile ngoSuku Lwezithandani, ngokwesibonelo.
Izinzuzo Zokuhlukaniswa Kwemakethe
Okwamanje, mhlawumbe uthola imibono emihle yokuthi ukwahlukaniswa kwemakethe kungasebenzela kanjani ibhizinisi lakho. Nazi ezinye izinzuzo eziyinhloko okufanele uzicabangele:
Ubudlelwano beKhasimende
Amakhasimende ayisihluthulelo, kunjalo, futhi ukuwafinyelela kuyisayensi. Banokukhethwa okuningi kakhulu, ngakho-ke ufuna ukuthi umkhiqizo noma insizakalo yakho igqame futhi ibambe ukunaka kwabo.
Ukuhlukaniswa kwemakethe kusiza ukukhombisa amakhasimende akho ukuthi uyaziqonda izinkinga zawo ezisemqoka futhi kukhombise ukuthi unesixazululo. Ukuthuthukisa ubudlelwano namakhasimende kuyakha ukuthembeka komkhiqizo, nokunxenxa izidingo zabo kubenza bazizwe bekhethekile futhi kubagcine bebuya.
Inhloso enkulu ukwaneliseka kwamakhasimende: Ikhasimende elijabule ngokunokwenzeka kakhulu lizokuncoma kubangani nakulabo esisebenza nabo.
Ithuba Eliphezulu Lokuphumelela
Ukwehlukanisa amakhasimende akho abe yizingxenye futhi wakhe izikhangiso noma ukuthumela okuqondene nezidingo zabo kukunikeza ithuba eliphakeme kakhulu lokuxhumana nabo noma ukuguqula ukuhola.
Uma ukhomba izethameli, ukhuluma ngqo namakhasimende akho bese usebenzisa amagama ahlonishwayo nobuntu babo. Ngokucacile ingxenye yakho, maningi amathuba okuthi ufinyelele kulabo balaleli.
Lapho ungena ezimakethe ezintsha, ukwahlukanisa kubeka imizamo yakho phambi kwabantu okungenzeka ukuthi bathenge. Lokhu kungaholela kwezinye izinzuzo, njengokumaketha okunwetshiwe, imikhiqizo emisha, nokwethembeka komkhiqizo wamakhasimende.
Ukunquma Amathuba Amasha Okumaketha
Ngokucwaninga amakhasimende akho nezidingo zawo, ungathola amathuba amaningi womkhiqizo wakho. Ungagcini umqondo wakho. Uma ucabanga ukuthi umkhiqizo noma insiza yakho ilusizo kuphela eqenjini elithile leminyaka, ukhawulela isisekelo samakhasimende akho. Sondela kulezi zimakethe ezintsha ngobuhlakani.
Ungakwazi futhi ukufaka imizamo yokumaketha ubheke ezikhathini ezithile noma amaholide. Ithi unomkhiqizo wabesifazane. Cabanga ngokukhangisa ngeSuku Lomama.
Lapho usuthathe ukungena ngokujulile ungene engxenyeni ethile, ungathola amasu amasha. Amabhokisi okubhaliselwa awolaka kulezi zinsuku, futhi izindlela ezintsha ezifana nalezi zingavula izimakethe ezintsha. Ungase futhi uthole ukuthi ukusebenzisana nomholi womkhiqizo ohambisanayo kungazuzisa zombili izinkampani.
Ukuklama Imikhiqizo
Ngokungena kumakhasimende akho, ungathola ukuthi yini abayidingayo noma abayifunayo futhi wakhe imikhiqizo emisha ngokufanele. Ngokwengeziwe, ungakhela phezu komkhiqizo, insizakalo, noma umkhiqizo amakhasimende akho asevele ewathanda bese uwafaka entweni ehambisanayo.
Futhi ungaklama imikhiqizo enweba ukufinyelela kwakho emakethe. Ukulungisa umkhiqizo noma insiza yakho ephezulu kungakusiza ukuheha amakhasimende ngesabelomali esincane.
Lapho nje bezama umkhiqizo wakho futhi babona ukuthi kufanele izindleko, bangabazokwenyusa ukuthenga. Futhi kunenye ingxenye ongayilandela.
Inzuzo Ekhulayo
Lapho wakha ukuqashelwa komkhiqizo ngokuhlukaniswa kwemakethe, uhlanganisa amakhasimende athembekile aqhubeka ebuya. Ukwehlukaniswa futhi kukhulisa ukuncintisana emakethe.
Ukuthola iqembu elithile elithanda umkhiqizo othile kukunika ithuba lokwakhela kulo ngokunikeza lawo makhasimende okuthile okungcono kakhulu. Lokhu-ke, kukhulisa isabelo sakho semakethe futhi ngaleyo ndlela inzuzo yakho.
Ukuhlukaniswa kwemakethe nakho kubiza kakhulu. Lapho usuthole izithameli zakho nokuthi ungakufinyelela kuphi kangcono, ungonga isikhathi nemali ngokwakha imikhankaso ebhekise endaweni efanelekile.
Ukuhlukaniswa kwemakethe kucacisiwe futhi. Uma amakhasimende akho esebenzisa ipulatifomu ethile noma ebuka isiteshi esithile se-TV, ungangeni kulokho.
Ukunikeza Ukugxila
Amathuba ezinkampani maningi, kepha amabhizinisi azama ukuba yimpendulo eyodwa kuzo zonke izidingo noma ahlinzeke ngemikhiqizo eminingi kakhulu awanakuba nomthelela omkhulu - noma imali eningi. Bajwayele ukwenza izinto eziningi KULUNGILE, kepha abanikeli lutho olumangazayo.
Ukugxila kuyadingeka uma inkampani ifuna ukuba phambili embonini yayo. Ukuhlukaniswa kwemakethe kuyindlela yokufeza lokhu.
Futhi kungaholela kwezinye izinqumo ezinhle zebhizinisi. Ukufunda ocwaningweni lwakho kukusiza ukuthi unqume intengo emakethe ezothwala futhi ulindele ukuthambekela noma ushintsho kwisitayela.
Ngemuva kwalokho ungakhela empumelelweni yakho nasemikhankasweni yokwakha ngokuhlakanipha uye phambili.
Uqala Kanjani Ukuhlukaniswa Kwemakethe?
Okokuqala, thola konke ongakwenza ngamakhasimende akho okuphathelene nomkhiqizo wakho. Qoqa yonke le datha endaweni eyodwa bese uyifunda ngokucophelela.
Hlunga idatha yamakhasimende ku- izingxenye ngokwenza izihlungi kuso. Okwakho CRM (ukuphathwa kobudlelwano bamakhasimende) imibiko nokulandelela kungasiza kulokhu.
Buyekeza ingxenye ngayinye bese unquma ukuthi unenani elikhulu lamakhasimende, ukuthi amasu akho amanje wokumaketha azofinyelela lezo zingxenye, nokuthi ngabe izingxenye zizonamathela isikhashana.
Ngemuva kwalokho, bheka amathuluzi neziteshi zakho zokumaketha bese wenza uhlelo. Ngamasu akho amanje, nquma ukuthi ungafinyelela kalula izingxenye zakho nokuthi inzuzo ngayinye izoletha yiphi.
Ngemuva kokuphishekela izigaba ezisobala, qala ukudala. Ezinye izingxenye zingathatha ukucabanga okuthe xaxa, kepha leli yithuba lakho lokuzihlukanisa nomncintiswano.
Faka ukuhlukaniswa kwemakethe kuhlelo lwakho
Isu lokumaketha eliphelele lifaka phakathi ukwazi amakhasimende akho nokuhlangabezana nezidingo zawo. Esikhundleni sokusakaza umyalezo wakho kuwo wonke umphakathi, uwuthumele kulawo maqembu aqondisiwe azophendula.
Bese ulinganisa impendulo bese uyiqhathanisa nendlela yakho yakudala. Ukuhlukaniswa kwemakethe kuzokwenza ngcono ukufinyelela kwakho, kepha kusadingeka ucabangele umyalezo.
Ukuhlukaniswa kwemakethe kuyisiqephu esikhulu sephazili, futhi ngokucwaninga ngokucophelela, ukucabanga nokuhlela, isu lakho lizokhokha kuma-spade.
