Ukusebenzisa i-Referral Marketing

Impahla yakho ebaluleke kakhulu yokuthengisa isithunzi somkhiqizo wakho. Uma amakhasimende akho ethanda imikhiqizo namasevisi akho, cishe azotshela abangani nomndeni mayelana nebhizinisi lakho futhi abakhuthaze ukuthi nabo bajabulele yonke into ongayinikeza.

Kwesinye isikhathi, ngisho namakhasimende akho athembeke kakhulu angase adinge ukuphusha okwengeziwe ukuze asakaze igama ngebhizinisi lakho kubangani nomndeni wawo ku-inthanethi. Faka i-referral marketing — iqhinga lokwakha i-brand buzz nokusabalalisa imikhiqizo yakho ngokushesha.

Iyini I-Referral Marketing?

Kalula nje, ukumaketha kokudlulisela kuyisu lokukhuthaza amakhasimende akho amanje ukuthi adlulisele ibhizinisi lakho kontanga yabo, abangani, nomndeni. Ngokufanayo nokumaketha ngomlomo, leli qhinga limayelana nokwakha i-buzz ngokusebenzisa isisekelo samakhasimende akho samanje. Kunengqondo ukutshala imali ekwakheni lolu hlobo lokwethembeka: izwi lomlomo liyisici esiyinhloko ngemuva 20-50% zezinqumo zokuthenga.

Ukumaketha okudluliswayo kuyahluka kulokho okushiwo ngomlomo ngoba ngokuvamile kuhilela izikhuthazo zokudluliselwa - kulolu hlobo lokudluliselwa, kokubili ikhasimende elisha kanye nekhasimende elikhona lizothola isaphulelo noma umvuzo wokuthenga okuvela ekudlulisweni. Esikhathini sedijithali, amabhrendi amaningi asebenzisa izixhumanisi ezihlukile noma amakhodi ephromo yokudlulisela akhiqizwa ngokuzenzakalelayo ukuze alandelele imizamo yokudlulisela futhi anikeze umvuzo ofanele kukhasimende eliqondisayo.

Ukwakha Uhlelo Lokudluliswa Kwezokukhangisa

Ukuze wakhe uhlelo lokumaketha lokudlulisela, kunezinto ezimbalwa ezibalulekile okufanele uzikhumbule:

1. Imigomo yokumaketha kokudluliselwa kwakho: Qiniseka ukuthi imigomo oyibekelayo ingokoqobo. Izinga lokuguqulwa elingu-10% emizamweni yokudlulisela ngokuvamile liyindawo enhle ongayiphokophela, kuye ngosayizi webhizinisi lakho.

2. Imithombo yokudlulisela okungenzeka: Uhlelo lwakho lokuthengisa lokudlulisela lungaba nengxube ebanzi yemithombo engaba khona. Ungase ukhethe ukuvula uhlelo lwakho lokumaketha lokudlulisela kuwo wonke amakhasimende, ugxile eqenjini elilinganiselwe labathengi abaphindayo abathembekile, noma ufake abagqugquzeli benkundla yezokuxhumana ngokusebenzisa ubambiswano lomkhiqizo okhokhelwayo noma wamahhala. Kungakhathaliseki ukuthi iyiphi ingxube oyikhethayo, qiniseka ukuthi unombono ocacile wokuthi mangaki amakhasimende okungenzeka ahileleke.

3. Sula izisusa zokudlulisela: Ukumaketha kwakho okudluliswayo kufanele kube nezikhuthazo kokubili kumakhasimende amasha nakukhasimende eliqondisayo. Lesi ngokuvamile isaphulelo sephesenti ekuthengeni kwabo kokuqala, nekhredithi yesitolo noma isaphulelo esincane sekhasimende eliqondisayo. Kungakho ukumaketha kokudlulisela kusebenza kahle kakhulu kumabhrendi e-B2C namasevisi okubhaliselwe — uma ikhasimende lingathola izaphulelo ngokwenziwe okuphindayo noma izitolimende zokubhaliselwe ezizayo, maningi amathuba okuthi liqhubeke nokwabelana ngomkhiqizo wakho.

4. Qonda umugqa wakho wesikhathi: Udinga ukunquma ukuthi uzokwenza yini uhlelo lwakho lokumaketha lokudlulisela lube wuhlelo oluhlala njalo lwesu lakho lokumaketha, noma uma uzoluqhuba njengephromoshini yesikhathi esilinganiselwe. Womabili amasu anokufaneleka kwawo: uhlelo lokumaketha lokudlulisela isikhathi esilinganiselwe lungakha umuzwa wokuphuthuma kuwo womabili amakhasimende amasha nakhona, kuyilapho uhlelo lwesikhathi eside lungakha ukuqwashisa ngomkhiqizo kancane kancane ngokuhamba kwesikhathi kodwa lungase luphakame. Isibonelo esihle sohlelo lwesikhathi eside i-Uber — isevisi ye-rideshare inikeze ngohlelo lwesaphulelo lokudlulisela kusukela ekuqaleni kwayo kodwa kungenzeka ibone ukwehla kwembuyiselo njengoba isevisi yabo iba igama lasekhaya.

5. Cabangela inkundla yokumaketha yokudlulisela okuzenzakalelayo: Nakuba kungadingekile kuhlelo lokumaketha lokudlulisela, ukwenza okuzenzakalelayo kungakusiza ulawule amakhasimende amasha navele akhona, ukhiqize amakhodi okudlulisela ahlukile nezixhumanisi, unikeze okuqukethwe kumakhasimende azoba khona kanye nakhona kanye nokwazisa amalungu ohlelo lwakho lokudlulisela mayelana nokunye ukunyuswa okuzayo. Uma uthanda lolu hlobo lokuzenzakalela, ungase ungadingi isofthiwe yokuthengisa yokudlulisela ezinikele. Ngokuvamile ungathola izici zokumaketha zokudlulisela njengengxenye yesikhulumi sakho sonke sokumaketha.

Izinzuzo Zokudluliswa Kwentengiso

Uma kuqhathaniswa nezinye iziteshi namaqhinga okumaketha, ukumaketha kokudlulisela ngokuvamile kuyindlela engabizi kakhulu, enomthelela ophezulu yokushayela ibhizinisi elisha kumakhasimende akho akhona. Uhlelo lokumaketha lokudlulisela olusebenzayo luzokusiza ukuthi ubone ukuqwashisa okukhulu komkhiqizo kanye nokwethenjwa komkhiqizo, kokubili okubalulekile ekukhuliseni ibhizinisi lakho. Uma usebenza ngaphakathi kwenkundla yokumaketha ezishintshayo, ungakwazi ukuhambisa imizamo yakho yokudlulisela eziteshini zonkana, uphathe idatha yekhasimende futhi unikeze okuqukethwe kumakhasimende adluliswayo kalula njengengxenye yesu lakho lonke lokumaketha.

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