Ukusebenzisa ama-Digital Marketing Platforms

Izinkampani eziningi zisebenzisa izinkundla zokumaketha ezidijithali kunangaphambili. Ngenxa yalokho, kunezinhlelo eziningi zesofthiwe yokuthengisa nezokuthengisa ongakhetha kuzo, okusho ukuthi ukukhetha phakathi kwazo kanye neminikelo yazo ehlukahlukene kungadideka ngokushesha.

Kungaba nzima ukunquma ukuthi iyiphi inkundla yokuthengisa neyokumaketha efanelekela inkampani yakho. Ukwenza inqubo ibe lula, qiniseka ukuthi ubheka inkundla yokumaketha yedijithali enikezela ngokuzenzakalelayo kokumaketha.

Kungaba nzima ukugxila ekukhuliseni umkhiqizo wakho lapho kufanele uchithe amahora nsuku zonke uhlela futhi usebenzise amaqhinga okuthengisa. I-Marketing automation izokhulula isikhathi esiningi sokuthi usisebenzise kwezinye izici zebhizinisi lakho.

Ukusebenzisa inkundla yokuthengisa nokumaketha enikezela ngokuzenzakalelayo kokumaketha kunikeza izinzuzo ezilandelayo:

1. Landela Umkhondo Wokuthengisa - Izinkundla zokumaketha ezizenzakalelayo ezilandela umkhondo kuwo wonke amadivayisi amaningi ziwusizo kakhulu. Lesi sici sizokuvumela ukuthi ufunde ukuthi izethameli zakho zilithola kanjani ibhizinisi lakho. Kusukela kumakhompuyutha edeskithophu kuya kumakhompyutha aphathekayo, amaphilisi kanye namanye amadivaysi eselula, le softhiwe yokuthengisa nokumaketha izolandelela izivakashi zakho noma ngabe zivelaphi.
2. Ukuhambisana Kwesistimu Yokuphathwa Kokuqukethwe (CMS). - Kungakhathaliseki ukuthi usebenzisa i-WordPress, i-ExpressionEngine, i-Drupal, i-Joomla noma enye inkundla ye-CMS, uhlelo lwakho lokumaketha oluzenzakalelayo kufanele luhambisane nalo. Inkululeko yokukhetha i-CMS yakho ngaphandle komkhawulo iyadingeka. Uma uxhuma inkundla yokumaketha yedijithali ku-CMS yakho, kufanele ihlanganise ukwabelana kwe-RSS okusheshayo, ukuvumelanisa okubili kanye nezibalo ezithuthukisiwe.Ngamanani akhulayo edatha, amaqembu okuthengisa adinga inkundla yokumaketha yedijithali engabasiza baqonde uhambo lwamakhasimende ngokuhlonza ikhasimende. ukuziphatha nokusebenzisana. Ngale ndlela, ipulatifomu inganikeza umkhondo ofanelekayo eqenjini lokuthengisa. Kufanele futhi ukhethe inkundla yokumaketha eqinisekisa ukuthi amakhono okuhlanganiswa alula futhi adinga ukuqeqeshwa okuncane kwabasebenzi. Ukufinyelela kwe-application programming interface (API) ukuze kuhlanganiswe namathuluzi akhona ongawadinga esikhathini esizayo nakho kungasiza ngenqubo yokuhlanganisa engenazihibe.
3. Ukuhlanganiswa Kwenkampani Yesithathu - Inkundla yokumaketha yedijithali efanele izokuvumela ukuthi uhlanganise abakhi bamafomu bezinkampani zangaphandle. Lokhu kungafaka i-Salesforce, i-FormStack, ushukela, amafomu e-Gravity, i-Wufoo nokuningi.
4. Vikela Izindima Zomsebenzisi - Idatha egcinwe endaweni enabasebenzisi abangaphezu koyedwa kufanele ivikeleke. Inkundla yokumaketha yedijithali oyikhethayo kufanele ikhawulele ukufinyelela futhi ivikele idatha ethile ngokunikeza amalungelo athile kuzindima ezithile zabasebenzisi. Ezinye zezindima zabasebenzisi ezivame kakhulu zihlanganisa abathengisi, abaphathi bewebhusayithi, abaphathi bezokuxhumana kanye nabaphathi bezinkampani.
5. Imicimbi kanye nama-Webinars - Esinye isici okufanele sivunyelwe ngaphakathi kweplathifomu yokuthengisa yedijithali ephumelelayo isemicimbi nama-webinars. Kufanele ukwazi ukuphromotha, wabelane futhi uhlele izinkomfa zewebhu kalula ngokuzenzakalelayo kokumaketha. Inkundla kufanele ithwebule ulwazi lokuhola oluvela kubantu ababhalisile bese ibalandelela isebenzisa ama-imeyili nezikhumbuzi ezizenzakalelayo. Le misebenzi kufanele futhi ikwazi ukudala ifaneli yokuthengisa ethize kuwebhu yakho ukuze ulandelele impumelelo yayo yonke.
6. Ukusekelwa kwe-Tech - Yebo, inkundla yokuthengisa nokumaketha oyikhethayo ekugcineni kufanele inikeze ukwesekwa okungenakuqhathaniswa kwezobuchwepheshe kanye nenkonzo yamakhasimende. Kufanele banikeze izeluleko zochwepheshe nosizo ngezikhathi zokuphendula ezisheshayo. Kunoma yiliphi ibhizinisi, isikhathi siyimali. Awudingi ukuchitha isikhathi esibalulekile uzama ukuxazulula inkinga yezobuchwepheshe lapho kufanele uthole ukwesekwa okuvela endaweni oyikhethile yokumaketha yedijithali.

Uma ufuna inkundla yokumaketha yedijithali, bheka enikezela ngokuzenzakalelayo kokumaketha ngazo zonke izici ezishiwo ngenhla. Lokhu kuzokongela isikhathi esiningi nemali ngokuhamba kwesikhathi futhi kusize ibhizinisi lakho lisebenze kahle.

I-SharpSpring, Inc. iyinkampani egcwele yokumaketha ezishintshayo ezosiza ibhizinisi lakho ukuthi lisize kangcono amakhasimende akho. Ukuze uthole ulwazi olwengeziwe noma ukucela idemo, vakashela Iwebhusayithi yethu namuhla.