Uma kunento eyodwa wonke amabhizinisi angazuza kuyo, ukuthengisa okuzenzakalelayo. Lokho kungazwakala njengesitatimende esikhulu ukusenza, kodwa sethembe thina, kuliqiniso! Uma kwenziwe kahle, ukuthengisa okuzenzakalelayo kunga:
- Hlela futhi wenze inqubo yakho yokuthengisa ishintshe
- Thuthukisa i-CRM yakho
- Yonga isikhathi ngokwenza ngokuzenzakalela nokwenza lula imisebenzi ephindaphindwayo
- Shintsha ukuhlela komhlangano nokulandela
- Ukujikeleza kokuhola
- Setha imikhankaso yokuthengisa ye-imeyili enezimbangela
- Futhi uhlanganise nezinhlelo zokusebenza zezinkampani zangaphandle zohlelo oluphelele
Izinzuzo zebhizinisi zokuzenzekelayo kokuthengisa azinakudlulwa, futhi lo mhlahlandlela osebenzayo uzokusiza ukukukhomba kukho konke odinga ukukwazi ngenqubo yokwenza ilungelo lokuzenzekelayo lokuthengisa.
Ukushintsha Kanjani Ukuthengisa?
Imisebenzi eminingi eyedlule echitha isikhathi evamise ukuqedwa ngesandla nguwe noma amaqembu akho okuthengisa ingathathwa uhlelo olusebenzayo lokuthengisa oluzenzakalelayo. Njengohlelo olusingatha imisebenzi eyisicefe njengokukhahlela ama-imeyili nokulandela umkhondo oshisayo, ukuthengisa okuzenzakalelayo kungonga isikhathi ngenkathi kusiza ukukhulisa imali yakho nokuhlehlisa i-CRM yakho.
Enye inzuzo enkulu yokuzenzekelayo yokuthengisa ukubona ngeso lokuhamba komsebenzi wokuthengisa kwenkampani yakho. Ngokuqonda uhambo ikhasimende elijwayelekile elihamba ngalo kusukela lapho lifika kuwebhusayithi yakho ngofeleba wokumaketha futhi ekugcineni lingena kwepayipi lokuthengisa, ungakha ukubuka konke kwakho ukuhamba komsebenzi wokuthengisa ukubona lapho uphuma phambili khona nokuthi kulungiswa kuphi lapho kudingeka kwenziwe khona.
Nge-software ezenzakalelayo yokuthengisa, ungakha imisebenzi ethile futhi wandise ukuhamba komsebenzi ngomqondo wegatsha ohlola indlela oholayo oyithathayo. Ngohlelo olufana nalolu, ungaphinda uhlanganise imisebenzi ukudala amaphoyinti wokuthinta athile. Lokhu kubhekwa njengendawo yokuguqula lapho ukuhola kuguqula kube ukuthengisa.
Usebenzisa i-automation yokuthengisa, ungahle usethe imilayezo ye-imeyili futhi uhole imikhankaso yokukhulisa eyenzelwe isikhundla ngasinye samanje sokuhola kumngcele wakho wokuthengisa. Endaweni yokuthengisa, usayizi owodwa awulingani konke. Abathengi bafuna ukuzizwa bekhethekile, futhi ukuzenzekelayo kokuthengisa kungakusiza wenze ngezifiso umzamo wakho wokuthengisa (ngaphezu kwemizamo yakho yokumaketha) ukuthuthukisa amathuba akho okuhola ube yikhasimende.
Izinzuzo Zokuthengisa Nge-imeyili
Enye yezinto ezithandwa kakhulu ukuthengisa okuzenzakalelayo ine- imeyili marketing imikhankaso. Ithimba lakho lokumaketha kufanele ligxile ekwakheni okuqukethwe okunamandla nokubandakanya izethameli zakho eziqondiwe, hhayi ukugcina ithrekhi yama-imeyili nokuthumela mathupha umyalezo omusha ngamunye.
Ukuthengisa okuzenzakalelayo kwe-imeyili kuzogcina uhlu lwabamukeli benkampani yakho luhlelekile, futhi luzogcina umkhondo wokuthi imikhondo yakho ikuphi kumbhalo wakho wokuthengisa. Ngokuya ngokuziphatha kokuhola, imikhankaso ye-imeyili ingasethwa ukuze ithunyelwe ngokuya ngochungechunge lwe- okubangela, kusuka ethubeni elidalelwe ukuthengisa okuvaliwe. Lokhu kuvumela iqembu lakho lokuthengisa ukuthi lichithe isikhathi esincane kwimisebenzi yokuphatha yokuthengisa nesikhathi esithe xaxa ekuzibandakanyeni mathupha nabaholi ngesikhathi esiqondile abakulungele ngaso.
Uma kwenzeka uthola ukuthi umkhondo ubususondele entanjeni, base belahla izinqola zabo zokuthenga, uhlelo lwakho lokuthengisa oluzenzakalelayo luzothumela izikhumbuzo ezizobakhuthaza ukuthi babuye bazoqedela ukuthenga.
Uma ibhizinisi lakho liyi-B2B, ukuthengisa kwakho okuzenzakalelayo kungadala izikhumbuzo zabamele abathengisi bakho ukuthi bafinyelele ekuholeni ngemiyalezo ethile ngokuya ngesigaba sabo sokuthengiselana, futhi bangasekela oxhumana nabo befoni nabangasese ngokuxhumana kwe-imeyili okuzenzakalelayo noma izifanekiso ezisethwe kusengaphambili.
Ngosizo lohlelo oluzenzakalelayo lokuzenzekelayo, amaqembu akho wokumaketha nokuthengisa angasebenzisa kangcono isikhathi sawo ukugxila ekuhlanganyeleni komuntu siqu okwengeziwe kwebhizinisi.
Izinzuzo Zokuthengisa Zokuzenzakalela zeCRM
Ukuphathwa Kwobudlelwane Nabathengi (CRM) kuvame ukubhekwa njengokuphila kwanoma iyiphi inkampani. Uma umkhiqizo ungenabo ubudlelwano obuhle namakhasimende, kumane nje kuyindaba yesikhathi ngaphambi kokuthi lawo makhasimende angajabule athathe ibhizinisi lawo kwenye indawo.
Ukuthengiswa okuzenzakalelayo kweCRM kungafaka ukufaka idatha, ukusetha ama-aphoyintimenti, ukuhlela izingcingo, ukudala izikhumbuzo ezibalulekile kanye nokwenza ama-invoyisi. Ngayo yonke le datha yamakhasimende egcinwe endaweni eyodwa, iqembu lakho ngeke lichithe isikhathi lizama ukuthola i-imeyili yekhasimende noma ukuthenga kwangaphambilini. Yonke imininingwane efanele mayelana namakhasimende akho izohleleka futhi ifinyeleleke kalula nge-automation dashboard yokuthengisa.
Esinye isici esiwusizo sokuzenzekelayo kokuthengisa kweCRM ukuhola amagoli. Khomba umkhondo oshisayo ngesikhathi sangempela bese uwaqopha ngokuya ngezici ezinjengokulandela ikhasi, ukulingana kwabantu nokuzibandakanya. Ngemuva kwalokho ungasebenzisa lolu lwazi ukukhulisa amaqhinga akho wokumaketha kulabo okungenzeka ukuthi baguquke kusuka ekuholeni baye kumakhasimende. Bese ukhomba imikhondo efanelekile yokuthengisa yokulandelwa yithimba lokuthengisa noma uhambise ithuba kupayipi elisha ngokuzenzekelayo. Ngokuyinhloko, ukuhola amagoli kuthatha ukuqagela okuningi ku-equation.
Izinzuzo Zokuthengisa Zokuzenzekelayo Zomthengi Womuntu kanye Nokuhola Kokuhola
Isici esisodwa esibalulekile sanoma yiliphi ibhizinisi ukuba nomthengi oqinile. I-persona yomthengi ingumfanekiso oqanjiwe wekhasimende lakho elihle. Ngokuya ngobuningi babantu obufana nobudala, ubulili, imali engenayo, indawo kanye nezintshisekelo, abathengi bomuntu bangakusiza ukuthi ulungise isu lakho lokumaketha ukuze lihambisane kahle nezilaleli zakho.
Ukuzibandakanya ne-personas ukuhola amagoli, okungakusiza ukuthi ubone imikhondo elingana kahle nekhasimende lakho elihle futhi uthathe nezinyathelo ezibakhomba njengezihola phambili. Uhlelo lwakho lokuzenzekelayo lokuthengisa lungazitholela ngokuzenzakalela imikhondo njengoba kudlula okuthile amaphuzu okuhola umkhawulo futhi ubanikeze njengamathuba kumaphayiphi athile wokuthengisa, konke okwenziwe ngokwezifiso ukulingana ukuhamba komsebenzi wokuthengisa kwebhizinisi lakho.
Ukuxhumana Kwethimba
Inkinga enkulu izinkampani eziningi ezibhekene nayo ukungahambisani kahle phakathi kweminyango nabasebenzi. Ukungaqondi kungaholela ekutheni imisebenzi efanayo iqedwe kaningi. Kungaba futhi yimbangela enkulu yokuthi kungani eminye imisebenzi inganakwa ngokuphelele. Mhlawumbe umnyango owodwa awuzange ulandelele ngoba babecabanga ukuthi omunye umnyango uzokwenza.
Enye yezinzuzo eziningi zokuzenzekelayo zokuthengisa ukuxhumana okulula phakathi kwendawo yokusebenza. Ungavuselela ngokushesha abasebenzi bakho nge-imeyili noma ngezexwayiso zombhalo (Ngabe leyo nkontileka yathunyelwa ekuholeni okulungele ukuvalwa? Ingabe iqembu le-BDR layihlela idemo entsha sha ngomholi oshisayo?). Ungasetha nokugeleza kokusebenza okuzenzakalelayo okusebenza kwizimbangela ezithile. Lolu hlelo lungathumela izaziso ezisheshayo zemikhondo eshisayo noma yokuthengisa, kugcina wonke umuntu eqenjini enolwazi ngokwenzekayo.
Izibalo nokubika
Ekupheleni kosuku, yonke imizamo yakho yokumaketha nokuthengisa ibingaba yize uma ungenayo indlela yokukala ukuthi wenza kahle kangakanani ngesikhathi sangempela. Uhlelo oluhle lokuzenzekelayo lokuthengisa luzokunikeza imibiko yansuku zonke, yamasonto onke, yanyanga zonke, yekota kanye neyonyaka ekhombisa ukubuka konke okuphelele kwezibalo zakho zokumaketha nokuthengisa.
Izinhlelo zokuthengisa ezizenzakalelayo zingakunika imininingwane eningiliziwe mayelana nemisebenzi yeqembu lakho ngemibiko ye-imeyili ezenzakalelayo, amazinga weqembu lokuthengisa, imibiko yokubhekana nemibiko yemali engenayo.
Ukusonga Umhlahlandlela Wokuthengisa Okuzenzakalelayo
Izinkampani kuyo yonke imboni niche zingajabulela izinzuzo zezinhlelo zokuthengisa ezishintshayo. Uhlelo oluhle lokuthengisa oluzenzakalelayo luzokongela ithimba lakho lokuthengisa isikhathi esiningi ngokuthatha imisebenzi engafuneki, ukuhlanganisa imiyalezo nezinqubo zakho zokuthengisa, nokugcina idatha yokuthengisa ebalulekile nepayipi eligcinwe ngokuphepha endaweni eyodwa elula.
