Emhlabeni wanamuhla wokumaketha ku-inthanethi, ukusebenzelana kwenkundla yezokuxhumana sekuyinto ebaluleke kakhulu ekukhuliseni ukuqwashisa ngomkhiqizo kanye nokwandisa izinga lokuguqulwa. Uma ama-akhawunti akho enkundla yezokuxhumana engakhiqizi ukusebenzelana okwanele, lokho kungase kusho inkinga enkampanini yakho. Nakhu ukubheka okunye amathiphu okuphatha izinkundla zokuxhumana on ungayenza kanjani inkundla yakho yezokuxhumana igqame futhi uthuthukise isu eliyimpumelelo lokwandisa ukuzibandakanya kwezokuxhumana.
Kuyini Ukuzibandakanya Kwezokuxhumana?
Okokuqala, kuyini ukuzibandakanya kwezokuxhumana? Ngamafuphi, incazelo enhle yokuxhumana yenkundla yezokuxhumana isilinganiso sokuthandwa yinkampani, ukuphawula, namasheya kuyo yonke iziteshi zokuxhumana zenhlalo okuhlanganisa i-Facebook, Twitter, Snapchat, YouTube, Instagram, nabanye.
Ngenkathi abantu abaningi begxila enanini labalandeli abanabo emakhasini abo ezokuxhumana, into ebaluleke kakhulu yizinga lokuzibandakanya kwezokuxhumana. Le yindlela inkampani engatshela ngayo uma izithameli zayo zikujabulela ezikuthumelayo.
Indlela elula yokuthola umbono wokuxhumana komkhiqizo wakho nenkundla yezokuxhumana iwukuhlanganisa inani lakho eliphelele lokuthandwa, ukuphawula, nokwabelana. Hlukanisa leyo nombolo ngenombolo yabalandeli onabo bese uphindaphindeka ngo-100. Lesi sibalo sizokunikeza iphesenti elimaphakathi lokuthi bangaki abalandeli bakho abasebenzisana nomkhiqizo wakho.
Uma uthola ukuthi izinga lakho lokuzibandakanya liphansi, kuzomele ucabangele ngokujulile ukulungisa amasu akho okuxhumana nabantu. Njengoba umsebenzi nokuzibandakanya kuyizici ezibalulekile ekwakheni ubukhona be-inthanethi obuhle, ukwakha ubudlelwano obunenjongo namakhasimende amasha kanye nalabo abazoba khona kuvumela umphakathi ukuthi ukubone njengomkhiqizo okahle.
Ukusungula Isu Lokuzibandakanya Komphakathi
Uma ungenalo nhlobo isu lokuxhumana nabezindaba zenhlalo, khona-ke kubalulekile ukuthi ukuthuthukise. Ukukhuthaza ukuzibandakanya kokuxhumana nomphakathi jikelele akuyona into elula. Ukube bekunjalo, yonke imikhiqizo ibizophumelela, futhi bekungeke kube khona ukuncintisana.
Amasu ambalwa wokukusiza ukuthi uthuthukise isu eliqinile lokubandakanya imithombo yezokuxhumana lifaka:
- Thumela Njalo - Lokhu kungaba umthambeko oshelelayo. Ufuna ukuthumela okuqukethwe kwekhwalithi ephezulu njalo, kodwa awufuni ukuthumela kakhulu futhi ugcwalise abalandeli bakho. Njengoba ukuthumela ezinkundleni zokuxhumana izikhathi eziningi ngosuku kunzima, ngokuzenzakalelayo izinkundla zokuxhumana okuqukethwe kuzokusiza ukuthi ugcine ubukhona bakho futhi ukonge isikhathi nomzamo ngenkathi wandisa ukuzibandakanya.
- Sebenzisa Okuqukethwe Okubukwayo - Elinye lamathuluzi anamandla ongawasebenzisa ukusiza ukwandisa ukuzibandakanya kwezokuxhumana ukufaka okuqukethwe okubukwayo. Okuqukethwe okubandakanya izithombe kubone izinga lokusebenzisana elingu-85% ku-Facebook kanye nokwenyuka kwamasheya ngo-35%.
- Imiqhudelwano Yokusingatha - Abantu bathanda ukuwina izinto zamahhala. Nikeza abalandeli bakho ithuba lokuwina umklomelo ngenkathi bethuthukisa ukuxhumana kwakho nenkundla yezokuxhumana. Imincintiswano idinga ukuvumela izethameli zakho ithuba lokuziveza kuyilapho kuthuthukisa ukuzibandakanya kwakho futhi okungenzeka kube nokufinyelela kwakho.
- Hamba Bukhoma - Amavidiyo abukhoma ku-Facebook naku-Instagram adume kakhulu okwamanje. Abalandeli maningi amathuba okuthi bazibandakanye ekusakazeni bukhoma ngoba kungokomuntu siqu futhi kuyinto esheshayo.
- Cela Impendulo - Abantu bayakujabulela ukukhuluma nokwabelana ngemibono yabo ku-inthanethi. Bandakanya abalandeli bakho ngokubabuza imibuzo. Ungenza izinhlolovo nezinhlolovo ukuze ukhiqize lolu lwazi. Le ndlela ayikhangi kuphela izethameli, kodwa ithimba lakho lisebenzisa ukuphathwa komphakathi ngomzamo ophansi lapho libumba impumelelo yomkhankaso.
- Faka Amalungu Omphakathi - Indlela enhle yokwenza abantu bazizwe bekhethekile iwukubagqamisa noma ukubafaka. Ilungu lomphakathi elivezwa nyanga zonke noma kabili ngesonto lingahamba ibanga elide ekukhuliseni ukuzibandakanya kwakho kwezokuxhumana.
Ukuze uthuthukise amasu angcono kakhulu okubandakanya imidiya yezenhlalo yomkhiqizo wakho, udinga ukuqonda ngempela izethameli zakho. Yenza ucwaningo ngale kwezibalo zabantu eziyisisekelo. Gxila ujule futhi uthole ukuqonda okuhlanganiswe kahle, okuphelele kokuthi uthumela bani. Lokhu indlela yokulinganisa impumelelo yezokuxhumana, thola indlela engcono kakhulu yokuthuthukisa ukusebenzelana kwakho nenkundla yezokuxhumana, futhi ugcine abalandeli bakho bahlanganyela nokuthunyelwe kwenkampani yakho.
Amathrendi Okuzibandakanya Kwezokuxhumana
Uma ufuna imibono yokuthi ungakuthuthukisa kanjani ukusebenzelana kwenkundla yezokuxhumana ukuze uthuthukise isu lakho, qala ngokubhunga izitayela zokuxhumana nabantu. Ungakukhuphula kanjani ukusebenzelana kwenkundla yezokuxhumana kuqala ngokwazi ukuthi yini ethrendayo nokuthi yiziphi izitayela ezizofanelekela ukutshalwa kwezimali komkhiqizo wakho. Sikhiphe uhlu lwamathrendi amathathu abalulekile abumba imboni futhi angase ashintshe nendlela owenza ngayo umsebenzi wakho:
- Ukuhweba kwezenhlalakahle: Abathengi bazolindela ukuthi bakwazi ukuthenga imikhiqizo ngokuqondile ekhasini lakho lenkundla yezokuxhumana. Muva nje, bekuyithuba lokusungula ibhizinisi. Kodwa-ke, ngokususelwe esilinganisweni sokusetshenziswa kwenkundla yezokuxhumana, ukuhwebelana kwezenhlalo sekusendleleni yokuncintisana nezibalo ze-eCommerce njengoba ingxenye enkulu yabathengi bethola imikhiqizo emisha nemikhiqizo yocwaningo besebenzisa izinkundla zokuxhumana. Linga ngokuthunyelwe okuthengwayo ngemikhiqizo yakho njengoba uklama ukuzizwisa okudayisa.
- Ividiyo Yefomu Elifushane: U-Vidyard ubike ukuthi u-60% wawo wonke amavidiyo ashicilelwe ku-inthanethi ngo-2020 ayemude njengemizuzu emibili. Cishe ama-30% awo abengaphansi komzuzu owodwa. Lezi zibalo zibeka esimweni sokuthi ifomethi yevidiyo yefomu elifushane izoba enye yezindlela ezinhle kakhulu zokuthengisa imikhiqizo noma amasevisi uma okuqukethwe kujabulisa futhi kuheha. Linga nge-Instagram Reels, Twitter Fleets, noma Okufushane kwe-YouTube ukuze uphinde ubandakanye izithameli zakho ezikhona ezinkundleni ezihlukahlukene. Futhi, lokhu okuqukethwe kungahlanganiswa ukuze kusetshenziswe ku-TikTok uma ubheke ukwandisa ubukhona bakho ku-inthanethi ngokuthi inkundla ibizwa ngokuthi inethiwekhi yokuxhumana ebaluleke kakhulu yokumaketha.
- I-Influencer Marketing: Ukukhipha okuqukethwe kwakho kungabonisa indlela yokukhulisa ukuzibandakanya kwezokuxhumana ngokwandisa inethiwekhi yakho ngomnotho wabadali. Kungakhathaliseki ukuthi iyiphi i-niche yakho, kukhona abadali abanethonya okungenzeka bafuna imikhiqizo noma amasevisi afana neyakho ongayizama. Zama ngokuzama umkhankaso wobambiswano nomdali, kodwa qale uchaze izethameli zakho ozihlosile ngomkhankaso bese uphequlula abadali abakwazi ukuxhumana nalezo zithameli.
Ukulandela lezi zindlela zokuxhumana kungaba yindlela yokwandisa ukuzibandakanya kwenkundla yezokuxhumana ngokubonakala komkhiqizo wakho. Ngisho noma uyi-ejensi esebenzela iklayenti, lawa amasevisi ongawanikeza angashintsha ubuso bomkhiqizo walo.
Indlela Yoku-Automate Social Media Engagement
Indlela yokuthuthukisa ukuzibandakanya kwezokuxhumana kuzoncika ekutheni uyibeka kanjani phambili imibono yokuqukethwe, ukuhlela, amathuluzi, nokubika.
Ungakhohlwa ukuthi ukulalela komphakathi nama-chatbots kubaluleke kangakanani kukhithi yakho yamathuluzi yenkundla yezokuxhumana. Ukulalela komphakathi kungakubonisa ukuthi yimaphi amagama angukhiye, ama-hashtag, noma izihloko izithameli zakho ezizifunayo. Ama-Chatbot angaba okomuntu siqu kakhulu ngezimpendulo ezizenzakalelayo ezihlale zilungele ukusiza abathengi noma zandise izinkinga zabo zenze ulwazi olukhethekile lwekhasimende.
Amanye amathuluzi wokubambisana afana I-SharpSpring Social zinhle kakhulu ekuqedeni imisebenzi yansuku zonke ngokufeza ukuhlela okungaguquki nokusebenzisa ukumaketha kwedijithali njengamatilosi okuthuthukisa isu eliqhubekayo.
Amathuluzi enkundla yezokuxhumana enzelwe ukukhulula isikhathi sakho, ukuze uchithe isikhathi esiningi uxoxisana nezithameli zakho futhi uhlele ama-pivots ukuze uhambisane nezinguquko zebhizinisi lakho ezikhulayo kanye nezimboni. Thatha isikhathi nemibiko yakho yokuhlaziya ukuze uqhathanise impumelelo yomkhankaso wakho wamanje nalapho ufuna ukuthi imigomo yakho ikuyise khona.
I-SharpSpring yinkampani egcwele yokumaketha ezishintshayo enganikeza ibhizinisi lakho ngamathuluzi eliwadingayo ukuze kuthuthukiswe amasu ayo okubandakanya kwezokuxhumana. Ukuze uthole ulwazi olwengeziwe noma ukucela idemo, vakashela Iwebhusayithi yethu namuhla.
Imibuzo Evame Ukubuzwa Ekuhlanganyeleni Kwezokuxhumana
Yiziphi izibonelo ezinhle zokuzibandakanya ezinkundleni zokuxhumana?
Izibonelo ezinhle zokusebenzelana kwenkundla yezokuxhumana zisebenzisa okuqukethwe okukhiqizwa izethameli, izinhlolovo, ukusebenzisana nolunye uhlobo emkhankasweni, nokukhuluma ngesizathu noma umcimbi wamanje. Ukusebenzelana nezithameli zakho kuthatha ukungaguquguquki nokuxhumana nazo nganoma yiliphi ithuba lokwakha ukuqwashisa ngomkhiqizo okuqhubekayo.
Kungani ukusebenzelana kubalulekile ezinkundleni zokuxhumana?
Ukuzibandakanya ezinkundleni zokuxhumana kuzokuvumela ukuthi ugxile ekunikezeni inani ngaphandle kwamandla amaningi anwetshiwe emizamweni yokuthengisa. Ukubonisa ukuthi uyabakhathalela izethameli zakho nalokho ezikuzwayo kukusiza ukuthi ufinyelele umlayezo wakho kuzo ngokuqondile futhi wakhe ubuhlobo nazo.
Yini eyenza inkundla yezokuxhumana ihehe?
Ukuphendula amazwana, ukuhlala phezulu ekusebenzisaneni, nokuguqula abalandeli babe abalandeli yikhona okwenza izinkundla zokuxhumana zihehe. Ungenza umzamo wangempela wokwakha ubuhlobo nezithameli zakho kuyilapho ungaguquguquki emizamweni yakho.
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