Inkundla yezokuxhumana iyisiteshi esinamandla sokumaketha kodwa akukhona nje ngokwakha ithrafikhi. Eqinisweni, akukhona ngempela mayelana nokwakha ithrafikhi nhlobo, ngoba ukugxila ekuchofozweni kusho ukuthi imikhiqizo ishaya indiva okunye - okubaluleke kakhulu - amathuba okumaketha, njengokwethembeka komkhiqizo nokuqashelwa komkhiqizo.
Futhi kokubili ukwethembeka nokuqashelwa komkhiqizo kuneqhaza elikhulu kufaneli yokuthengisa yenkampani yakho. Eqinisweni, ukumaketha kwenkundla yezokuxhumana kungathuthukisa noma iyiphi ingxenye yefaneli yakho yokuguqula, kusukela ekuqwashiseni kuye ekumeleleni umkhiqizo. Ake sibheke ukuthi ungayenza kanjani ifaneli esebenzayo yokuthengisa yenkundla yezokuxhumana:
Dala Okuqukethwe Kwemidiya Yezokuxhumana Okuhlukahlukene
Ukuthumela okuhlukahlukene - nokho okunegama elihle - okuqukethwe kwenkundla yezokuxhumana kuyisinyathelo sakho sokuqala sokwakha ukuqwashisa ngomkhiqizo. Eyakho isu lokuqukethwe kwenkundla yezokuxhumana kufanele ifake zonke izinhlobo zokuqukethwe namafomethi okubandakanya.
Lokhu kungase kuhlanganise okulandelayo:
- Izingcaphuno ezihlakaniphile ezibonisa amanani ayinhloko enkampani yakho,
- Izixhumanisi ezihlokweni zebhulogi yakho
- Izibuyekezo kwekhasimende (lezi zingathunyelwa njengezingcaphuno ezibonakalayo)
- Amapholi, izinhlolovo kanye nemibuzo ekusiza ukuthi uqonde izethameli zakho kangcono
- Amavidiyo ahehayo angaba yinoma yini, kusukela ekubukezweni kwesici somkhiqizo wakho kuya kuzibuyekezo zamakhasimende ezipakishwe kabusha njengemibukiso yesilayidi yevidiyo
I-Videoleap iwuhlelo lokusebenza olunamandla lokudala ividiyo olungakusiza ukuthi uhlukanise izindonga zakho zenkundla yezokuxhumana ngokuqukethwe kwamavidiyo ochwepheshe. Iza namathuluzi okuhlela amavidiyo athuthukile akuvumela ukuthi usebenzise imithelela eminingi yevidiyo nokuqanjwa kwesinema kobuciko, ukulungisa imibala, imiphumela yomsindo, amavidiyo angaphakathi nohlelo nokunye. Uhlelo lokusebenza luyatholakala ku-iOS ne-Android, futhi lunezinguqulo zamahhala kuzo zombili.
I-Sharpspring inikeza okunamandla ukuphathwa kwezokuxhumana nabantu inkundla ikuvumela ukuthi uhlele okuqukethwe kwakho kwenkundla yezokuxhumana ngendlela okungaguquguquki ngayo futhi okuhlukahlukene:
Faka Ithimba Lakho Lemidiya Yokuxhumana Kuhlelo Lokudala Okuqukethwe
Ukugcina okuqukethwe kwakho kanye namaqembu enkundla yezokuxhumana ehambisana kuzovumela inkampani yakho ukuthi igcine ukungaguquguquki emizamweni yabo yokumaketha:
- Ithimba lakho lokuqukethwe lizokwazi ukugcina ithimba lakho lenkundla yezokuxhumana linolwazi ngezinjongo ezibalulekile zezimpahla zakho zokuqukethwe. Ngamanye amazwi, ithimba lakho lezokuxhumana lizokwazi ukuthi kungani impahla ngayinye yakhiwe, ukuthi uhambo lokuthenga luhlelwe kanjani ngaphakathi kwalo nokuthi yimaphi ama-CTA abaluleke kakhulu.
- Ithimba lakho lenkundla yezokuxhumana lizohlinzeka ngemininingwane yababukeli futhi lisize ukwenza isu lakho lokuqukethwe libe nolwazi kakhulu futhi ligxile kumakhasimende.
Kulandiswa iyinkundla yokubambisana yokuqukethwe enamandla ezogcina amaqembu amaningi angaphakathi nawezimele ehlelekile: Ungagcina ukugeleza komsebenzi wakho okuningi (ucwaningo, ukuhlela, ukubhala, ukudala okubonwayo, ukwenza kahle, ukumaketha, njll.) ngaphansi kophahla olulodwa ubasize bakhe okwengeziwe. isu elisebenzayo lokumaketha okuqukethwe.
Okubaluleke kakhulu, kusiza ukugcina okuqukethwe kwakho kungokwemvelo kuyilapho kulungiselelwe kahle. Ukusebenzisa imikhuba engcono kakhulu ye-SEO isiza ukwenza okuqukethwe kwakho okuhle kakhulu kufanele izinga ukuze abantu abangaba abagqugquzeli bomkhiqizo wakho bakwazi ukukuthola ngenjini yokusesha. Kodwa linda… akudingeki ukuthi ufunde i-HTML ukuze ubhale okuqukethwe okulungiselelwe.
Izinsuku zokuhlolwa kwe-SEO seziphelile, namuhla kuwumkhuba ojwayelekile futhi kuyimpoqo. Asikho izaba zobudlabha noma okubi nakakhulu - akukho ukubhala kwe-SEO njengengxenye yokuqukethwe komkhiqizo.
I-Text Optimizer izokusiza ukuthi udale okuhlangabezana nokulindelwe ngamakhasimende akho esikhundleni sokugxila kumaqhinga okugxilisa amagama angukhiye aphelelwe yisikhathi:
Hlanganyela noma Nqamula
Iminyango yesevisi yamakhasimende yakudala ebukeka njengezikhungo zezingcingo zabasebenzisi isiphelile. Amakhasimende anamuhla anenhlalo neselula; bafuna futhi balindele ukwaneliseka ngokushesha ngeziteshi zenkundla zokuxhumana zomkhiqizo. Qiniseka ukuthi isevisi yamakhasimende iyingxenye yohlelo lokuxhumana lwenkundla yezokuxhumana ukuze uhlanganyele emibuzweni ehlobene nesevisi yamakhasimende namazwana.
I-Sharpspring inikeza advanced zokuxhumana ukulalela inkundla evumela amaqembu akho amaningi ukuthi athwebule okubalulekile kuwo, kusukela ekuguqulweni okungenzeka kube yimibuzo yamakhasimende:
Imiyalezo yomphakathi ngokusobala ezenzakalelayo nekhuluma ngomkhiqizo izolahlekelwa. Ukugcina okuqukethwe okumayelana nekhasimende kanye nokwenza kube ngokwakho kungahle kuphumele ekwakhiweni kobudlelwano bomkhiqizo kanye nokuqala kokwakha ibutho labameli bomkhiqizo.
Ukunikeza amakhasimende akho ukufinyelela kukhaphethi obomvu noma ukuvumela abezindaba ukuthi babe nokufinyelela kwangaphakathi kwakha ukwethembana nokwethembeka, into engenakuthengwa ekukhangiseni nasekukhangiseni.
Izibonelo zokuveza izinto obala komholi womcabango kungaba yi-CEO noma umnikazi webhizinisi osebenzisa i-akhawunti yakhe ye-Twitter mathupha noma lowo ongase aphendule yena mathupha nge-imeyili endabeni yempumelelo yekhasimende noma udaba lwekhasimende.
Yenza Ulwazi Lulula Ukutholakala
Ukwenza inqubo ibe lula ngangokunokwenzeka kukhasimende elifuna impendulo, ikhasimende elinombuzo, i-blogger ecwaninga indaba noma intatheli yendabuko ehlonza umthombo ochwepheshe kungenza umehluko ekuwineni ummeli womkhiqizo omusha.
Qiniseka ukuthi usetha imininingwane eminingi futhi isisekelo solwazi esihleleke kahle ithimba lakho elisekela amakhasimende enkundla yezokuxhumana lingasebenzisa ukusiza amakhasimende akho ngokushesha ngesikhathi sangempela.
Ukwengeza, izindlu zezindaba eziku-inthanethi zenkampani ezinezithombe, amalogo, amaphepha eqiniso, izindaba ezibuyekeziwe zomkhiqizo nezinkonzo kanye nemibiko yemboni kuzokwenza ukuphila kwentatheli kube lula futhi kunganikeza amakhasimende izindaba zamanje.
Yenza ulwazi lube lula ukutholakala nokufinyelela futhi udale isiko elikhuthaza ukuzizwisa okulula komkhiqizo.
Qiniseka ukuthi Isizinda Sakho Sinobungane Kuselula
Ngokuvumelana ne Ukusesha kweBroadband, ngaphezu kuka-80% wokusetshenziswa kwenkundla yezokuxhumana kwenzeka kudivayisi ephathwayo. Ngamanye amazwi, uma isayithi lakho lingasebenzi kahle kumakhalekhukhwini, lizobhujiswa.
Uma iwebhusayithi yakho ingahambisani neselula njengoba ufunda lesi sihloko, ingase futhi “ingafakwe ohlwini”. Uma ulahlekelwa ikhasimende ongase libe khona ngenxa yokuhlangenwe nakho okubi kweselula, kungenzeka ukuthi ngeke liphinde libuye.
Iqiniso liwukuthi ukuncintisana kwakho kuzobanikeza umuzwa ongcono weselula kunokungabi nakho okuhlangenwe nakho. Kokubili WordPress futhi Thenga hlinzeka ngamathuluzi akhelwe ngaphakathi, amatimu nama-plugin enkampani yangaphandle ukuze usethe ulwazi olunzulu ngomsebenzisi olushayelwa yiselula.
Ukwakha uhlelo lokusebenza oluzimele ukunikeza isayithi lakho ikhaya laphakade kumaselula amakhasimende akho kusebenza kakhulu. Ngokuvumelana ne I-Mobiversal, uhlelo lokusebenza lweselula olushayelwa uphawu “kusiza ukuxhumana okuqondile futhi kuthuthukisa ukusebenzelana kwamakhasimende. "
Yiba Khona Ukuze Ubuyekeze Okuhle Nokubi
Uma kwenzeka amaphutha, ukubambelela kuwo kungase kube nzima esikhathini esifushane, kodwa kuzovimbela imiphumela ekhulayo kanye nebhola leqhwa lokudalulwa okungekuhle. Abanye babakhulumeli bomkhiqizo abakhulu badalwa uma kwenzeka amaphutha futhi imikhiqizo ikwazi ukwenza ilemonade ngolamula.
Ukususa amazwana angalungile ezinkundleni zokuxhumana ngokumelene nokuphendula nokuxazulula kungaholela ekubonisweni komphakathi kokuchitheka kwegazi nokucasuka kwezokuxhumana.
Ukuba khona nokutholakala ngesikhathi senhlekelele noma impumelelo kubalulekile ebudlelwaneni bomkhiqizo. Esinye sezibonelo ezinhle kakhulu zenkinga yokuphathwa kwesithunzi esisingathwe kahle kwaba I-Buffer iyagqekezwa. Ngabasebenzisi abangaphezu kwesigidi esi-1 abasengozini, ithimba lonke le-Buffer kuhlanganise nabasunguli bayo beza phambili ngesikhathi senhlekelele futhi bahlanganyela ekufinyeleleni.
Umphumela waba ukuphumela obala okungekuhle kwesikhashana kwezindaba zokuxhumana okwathi ekugcineni kwaphenduka isibonelo sesifundo sokuthi ungasingathwa kanjani ngokushesha isimo esibucayi ngendlela esobala kakhulu neyiqiniso ngangokunokwenzeka, ukugcina amakhasimende enolwazi ngesikhathi sangempela ngezinkundla zokuxhumana.
Isiphetho
Inkundla yezokuxhumana iyisiteshi esinamandla esikhiqiza ithrafikhi kodwa ukuchofoza akuhumusheki njalo ekuthengisweni. Ukwenza ukumaketha kwakho kwenkundla yezokuxhumana kube yingxenye yefaneli yakho yokuthengisa kuyindlela ephumelela kakhulu yokuthuthukisa i-ROI yakho nokuqwashisa ngomkhiqizo.
Isinyathelo sokuqala sokubeka phambili ezinhlosweni zesikhathi eside wukwakha ukukhula komkhiqizo kube kwakho isibikezelo sokuthengisa. Lokhu kuzovumela inkampani yakho ukuthi ilinganise ukusebenza kwemizamo yakho yenkundla yezokuxhumana.
Ngokusho the I-Harvard Business Review, amabhrendi agxile ekwakhiweni kokwethembeka akhulisa imali engenayo izikhathi ezingaba ngu-2.5 ngokushesha njengoontanga bemboni yabo. Ngakho ukubeka phambili imigomo yesikhathi eside kuzosiza ngokuhamba kwesikhathi. Ngikufisela inhlanhla!
