Ngabe ufuna ukukhulisa ukuqonda kwakho komkhiqizo, uthole ukulandela okuku-inthanethi okuphezulu nokukhulisa imali yakho yokuthengisa? Uma kunjalo, kuwumqondo omuhle ukubuyela emuva bese uzibuza ukuthi ngabe ukumaketha kwenkampani yakho sekumi ngomumo yini emphakathini. Uma kungenjalo, ungakhathazeki! Asikho isikhathi esinjengalesi sokufunda kabanzi ngokubaluleka kwe marketing media social.
Emhlabeni wanamuhla, cishe abantu baseMelika abayisikhombisa kwabayi-7 basebenzisa uhlobo oluthile lwezokuxhumana. Lokho kuyimakethe enkulu kakhulu okudingeka ukuthi uyiqondise ngokuphumelelayo. Imithombo yezokuxhumana kanye nokukhangisa kuhambisana, futhi kunezindlela ezithile ezilula zokuqalisa ukwenza isu lakho lokumaketha lilungele umphakathi.
Izinzuzo Zokumaketha Kwezindaba Zenhlalo
Kukhona amapulatifomu emithombo yezokuxhumana atholakalayo ongawasebenzisa ngokunenzuzo ngebhizinisi lakho. Ake sibheke ezinye zezibalo ezaziwa kakhulu zamapulatifomu:
- I-Facebook yinkosi yezokuxhumana nabantu enabasebenzisi abayizigidi eziyizinkulungwane ezingama-2.3 abasebenza njalo.
- I-Instagram iza ngomzuzwana osondele ngaphezulu kwezigidi eziyinkulungwane.
- I-Pinterest iyikhaya labasebenzisi abangaba yizigidi ezingama-291 njalo ngenyanga.
- I-Snapchat ingena ngaphansi kwezigidi ezingama-49.
Uma unikeza amandla ku-YouTube nakuTikTok ngabasebenzisi babo abahlanganiswa njalo ngenyanga abayizigidi eziyizinkulungwane ezingama-3.5, uthola amapulatifomu wevidiyo aqinile azowathengisa nawo.
Zonke lezi zinombolo zibonisa into eyodwa ebalulekile ─ kunabantu abaningi online, futhi ungasebenzisa ithuba lalokho.
Ukuhlanganisa imidiya yomphakathi nokumaketha kungasiza ukukhulisa ubukhona be-inthanethi bomkhiqizo wakho nokuqwashisa jikelele ngokukhulisa izilaleli zakho eziphakeme ezingakaze zibe khona ngaphambili. Ukukhangisa ngemithombo yezokuxhumana kuzokwandisa ithrafikhi esayithini yakho, kuqinise ukuthengiswa, futhi ikunikeze amandla okuxhumana ezingeni lomuntu nomuntu nababukeli bakho.
Akunamkhawulo uma kufikwa kumakethi wokuxhumana nabantu. Ngakho-ke, ake singene emaqhinga ambalwa ongawasebenzisa ukudala isu lokumaketha lokubulala lomphakathi.
1. Imigomo, Imigomo, Izinjongo
Uma kukhulunywa ngokuqonda ukubaluleka kokuthengisa kwezokuxhumana, okokuqala kufanele uhlale phansi udale uhlu lwezinhloso ezifinyelelekayo. Igama elingukhiye lapha liyafinyeleleka. Wonke umuntu ufuna abalandeli besigidi, kepha akunangqondo ukucabanga ukuthi kuzokwenzeka ngokushesha. Yize kuyinto okufanele uyilwele, kungcono ukuzibekela imigomo emincane yesikhashana ezokusiza ukugcina ugqugquzelekile.
Bhala phansi izinhloso zakho. Ucwaningo selukhombisile ukuthi abantu bakhona I-30% cishe ngaphezulu ukufezekisa izinhloso ezibhaliwe phansi. Lokhu kukuvumela ukuba ubone ngeso lengqondo izinhloso zakho futhi uze uzidilize kuze kube izinhloso ezincane ezincane. Isibonelo, ungahle ufune abalandeli abayizigidi eziyi-1 ku-Instagram, kepha ungakuhlephula lokhu kube ngamatshe ayizigameko ezinjenge-1,000, 5,000, 10,000 yabalandeli nokunye. Lokhu kungakugcina ungadikibali lapho izinto zizwakala sengathi zihamba kancane kakhulu.
Cacisa imigomo yakho. Ukusho nje ukuthi ufuna ukukhulisa ukuthengisa kwakho akusho lukhulu. Wonke umnikazi webhizinisi ufuna ukuthengiswa okwengeziwe. Yinciphise phansi. Ufuna ukukhulisa intengiso yakho kangakanani ngenyanga ezayo? Kuthiwani ezinyangeni ezi-6 noma ezi-12 ezilandelayo?
I-2. Yazi Izilaleli Zakho
Lokhu akunakugcizelelwa ngokwanele. Ukwazi yonke into mayelana nezithameli zakho ezihlosiwe yikhona okuzokuhlukanisa ngaphandle kwezincintisana nabo. Njengoba nje kunenqwaba yabathengi emithonjeni yezokuxhumana, kukhona namanye amabhizinisi amaningi. Amanye ala mabhizinisi angaqhudelana ngokuqondile nomkhiqizo wakho. Uma wazi izithameli zakho kangcono kunanoma ngubani omunye embonini yakho, uzokwazi ukwengeza kangcono imidiya yakho yezokuxhumana nabantu kanye namaqhinga okukhangisa kuwo.
Sebenzisa inani labantu ukudala a umthengi persona yekhasimende lakho elihle. Lokhu kungafaka imininingwane efana nobudala beminyaka, izindawo, iholo, imfundo ngisho noma yiziphi izingosi zemithombo yezokuxhumana abathanda ukuzibandakanya. Ngokwenza lokhu, uzokwazi kahle ukuthi izethameli zakho eziqondisiwe zingubani nokuthi zifunani.
Khulisa lokhu, ungaqala ukuqoqa impendulo evela kubabukeli bakho. Sebenzisa amasu ahlukahlukene kufaka phakathi inhlolovo, ukuphendula kumazwana futhi uhlanganyele engxoxweni kwizithangami eziku-inthanethi. Leli su lingakusiza ukuthi uqonde kangcono amaphuzu wezinhlungu ukuze ukwazi ukubhekana nezinkinga ezifanele. Kuyasiza nokwakha ukuthembeka komkhiqizo phakathi kokulandelayo.
3. Ukusingatha umncintiswano noma i-Giveaway
Manje njengoba usuqala ukuqonda ukubaluleka kokuthengisa kwezokuxhumana, ungaqala ukuhlola ezinye izindlela ezijabulisayo zokuthuthukisa ukuzibandakanya.
Enye yezindlela ezithandekayo yokwenza i-intanethi ikhathazeke ngomkhiqizo wakho mncintiswano noma uhlukane. Lokhu kwenza ababukeli bakho bajabule ngokwanele ukuba bathande, babeke amazwana, balandele futhi bahlanganyele nabangane babo. Ukuqala umncintiswano noma ukunikezela, landela lezi zinyathelo ezilula:
- Khetha umkhiqizo ─ Lokhu kufanele kube yinto yenani izethameli zakho ezifuna ukukunqoba.
- Setha izinhloso zakho ─ Nquma ukuthi yini ofuna ukuyifinyelela kulo mncintiswano noma ukunikela.
- Khetha iplatifomu yakho ─ Ngabe ezinye iziteshi zemidiya yezokuxhumana zilungele izithameli zakho kanye / noma zinikeze kunabanye?
- Setha imithetho ─ Futhi kufanele unqume ukuthi yimiphi imihlahlandlela abazoyilandela abahlanganyeli.
- Setha umnqamulajuqu ─ Khetha usuku nesikhathi esifanele.
- Shicilela ─ Dala okuthusayo okuthakazelisa ukunaka kwabantu.
- Phromotha ─ Vumela wonke umuntu azi ngomncintiswano wakho / okuphathekayo.
Enye yemincintiswano ethandwa kakhulu yamabhizinisi ukucela abalandeli ukuthi bathumele isithombe noma ividiyo yabo basebenzisa umkhiqizo wakho. Lokhu kukunikeza okuningi kwamahhala komphakathi nokuqukethwe okusha. Mane ubacele ukuthi bafake i-hashtag enophawu lomncintiswano bese umaka i-akhawunti yakho yebhizinisi eposini.
4. Qondisa okuqukethwe kwakho
Ngenkathi imithombo yezokuxhumana kanye nokukhangisa kuhlangana njengesinkwa nebhotela, akusho ukuthi konke okuthumela kuzokwamukelwa kahle.
Kunemihlahlandlela eyisisekelo okufanele uyilandele lapho udala okuqukethwe ama-akhawunti wakho wezindaba zokuxhumana. Awuke ufune ukuzwakala uyithengisa kakhulu. Uma ngabe konke okunye okushicilela okushicilelayo kungukuphromotha, abantu bazocasuka ngokushesha futhi bangakuhlehlisa.
Abathengi namuhla bafuna ukuxhumana kwangempela. Bafuna ukuzizwa sengathi bangaphezu nje kwezibonakaliso zamadola. Izinkampani ezinamanani amancane naphakathi nendawo ziyindlela enhle lapha ngoba izinhloko zalezi zinkampani zivame ukufinyeleleka kancane kunokuphathwa ezinkampanini zamazwe aphesheya.
Kufanele futhi uqonde ukubaluleka kokuthengisa kwezokuxhumana phakathi kwenkundla. Lokhu kuzohamba ibanga elide ekuphepheni okuqukethwe kwakho. Ngenkathi ukuthumela oku-inthanethi kuthatha indlela elula, akuwona wonke amaposi azosebenza kahle kuzo zonke iziteshi zokuxhumana. Isibonelo, iposi elidumile ku-Instagram kungenzeka lingahambi kahle kwi-LinkedIn. Noma kunjalo, lokho akusho ukuthi izinkampani ezisebenzisa ukubonwa ku-Instagram azikwazi futhi ukuthengisa ku-LinkedIn. Kusho nje ukuthi amaqhinga okuthengisa angadinga ukuvumelana kancane ngaphambi kokuthumela.
Into eyodwa yokuthengisa kwezokuxhumana enekhophi eqinile. Lokhu kuhamba kuzo zonke iziteshi zokuxhumana. Uma ikhophi lakho linamandla ngokwanele, abantu bazofika. Nawa amanye amaqhinga okubhala ikhophi elingcono lokuqukethwe kwakho komphakathi:
- Khuluma nezithameli zakho ngqo
- Hambisa izilaleli zakho ngokushesha ngesihloko esimnandi noma esinobuhlakani
- Faka njalo amazwibela
- Zama izindlela ezahlukahlukene zokuqukethwe kufaka phakathi okuthunyelwe kwebhulogi, amavidiyo, ihluzo nokuningi
5. Izithombe namavidiyo
Ucwaningo luye lwabonisa ukuthi okuthunyelwe kwabezindaba zokuxhumana okuqukethe isithombe noma ividiyo kwenza kangcono kakhulu kunokuthunyelwe okunombhalo kuphela. Lokhu kungenxa yokuthi iningi labantu lingabafundi ababukwayo, futhi ukubona okuthile okuhehayo kungenzeka ukuthinta ukunaka kombukeli.
Uma udala izithombe, qiniseka ukuthi zicacile futhi ziyacabanga. Musa ukuthumela noma yini okufiphalayo noma okude kakhulu. Izilaleli zakho zidinga ukwazi ukubona okuhlinzeka ngokucacile.
Kepha amavidiyo, ungawakha nalawa. Enye yezindlela ezinhle zokuxhumanisa izithameli zakho ngamavidiyo ukuthumela ama-How-To videos. Abantu bayathanda ukubona imikhiqizo isebenza, ikakhulukazi uma ingakwazi ukuthinta leyo mikhiqizo. Vele uqiniseke ukuthi ufilimu endaweni ekhanyiswe kahle, engashintshiwe ukuze ubonise imikhiqizo yakho kahle.
Omunye umkhuba omusha wamabhizinisi ukuhamba bukhoma ezinkundleni zokuxhumana. Lokhu kungenziwa kuFacebook, Instagram nakuTikTok. Kuyindlela enhle yokwenza izithameli zakho zibandakanyeke ngoba zingabuza imibuzo futhi ungaphendula kuzo ngesikhathi sangempela. Lokhu kuhlanganisa ukwazi izithameli zakho - ufuna ukwazi ukuthi zingakanani izinhlobo zemibuzo ezizoyibuza. Ukuba nezimpendulo ezisheshayo kuzokusiza ubonakale njengogunyaziwe kulokho futhi kuzothuthukisa ukwethenjwa komkhiqizo.
6. Dala iqembu leFacebook
Kubalandeli bakho be-diehard, ungaqala ukukhulisa umphakathi online ngokudala iqembu le-Facebook. Lokhu kuthatha zombili imithombo yezokuxhumana kanye nokukhangisa ziye ezingeni elilandelayo.
Lesi yisikhala sokuthi izilaleli zakho zisebenzisane nawe namanye amakhasimende ukuxoxa ngemikhiqizo, izinsizakalo, okuhlangenwe nakho nokunye okuningi. Bangakwazi ngisho nokuthola izimpendulo ezisheshayo ezivela kwamanye amalungu eqembu ngemibuzo ethile yomkhiqizo. Lokhu kungakusiza ukuthi uchithe isikhathi esincanyana kwimidiya yezenhlalo kanye nesikhathi esengeziwe ugxile kwezinye izici zebhizinisi lakho.
Empeleni, lolu hlobo lwesakhiwo somphakathi esiku-inthanethi lwenza izilaleli zakho zizizwe njengabangani, ezingahamba ibanga elide ekwakheni amakhasimende athembekile.
Ukugoqa Up: Ukumaketha Kwezindaba Zomphakathi
Manje njengoba usazi ngokwengeziwe ngokubaluleka kokuthengisa kwezokuxhumana, akukho okungama phakathi kwakho nokwenyusa imali ngo-2020.
Uma udinga usizo noma unemibuzo eyengeziwe ngokuphatha yakho ama-akhawunti wezokuxhumana, hlola iSharpSpring's ukuzenzekelayo kokuzenzekelayo ipulatifomu. Sithanda ukuzwa kuwe!
