Ungathanda ukwakha ithrafikhi eningi kubhulogi yakho? Bengicabanga ukuthi ungahle!
Into ukuthi, ama-blogger amaningi alandela ithrafikhi yokusesha ye-organic (futhi ngesizathu esizwakalayo) kepha azinaki ngokuphelele ezinye izindlela zokwakha ithrafikhi. Yebo, ithrafikhi yokusesha kulula ukuyikala kepha akukaze kube umqondo omuhle ukubeka wonke amaqanda kubhasikidi owodwa. Udinga imithombo eminingi yethrafikhi, futhi okunye okusobala kakhulu lokho yimithombo yezokuxhumana nokwenza umkhuba wokuhlanganyela kuwo wonke umuntu inethiwekhi Yokuxhumana.
Yebo, ungakala ithrafikhi yezokuxhumana ngokwakha inqubo yakho! Nayi eyami.
I-Twitter: Hlela uLoti
(Isikhathi esidingekayo: ~ imizuzu engu-15 nge-URL ngayinye)
Isikhathi sempilo se-tweet sifushane kakhulu: Uma usuthumele okuthile ku-tweet, kuzobonakala ngakho 15-20 imizuzu ngokwesilinganiso futhi yingxenyana yabalandeli bakho kuphela.
Ngakho-ke ukubhalela into efanayo amahlandla amaningi kubalulekile ukukhulisa iphuli labantu abazokwazi ukulibona.
Ngenhlanhla, kunamathuluzi amaningi (kufaka phakathi iTwitterdeck ye-Twitter) evumela ukuhlela ama-tweets kude kakhulu esikhathini esizayo ukuze uqiniseke ukuthi okuqukethwe kwakho kubhalwe nge-tweet amasonto nezinyanga ngemuva kokukushicilela kubhulogi lakho.
Yilapho ungazama khona amafomethi ahlukahlukene namasu wokuthola ukunakwa kwabalandeli bakho:
- Thwebula i-URL yakho ukumaka wonke umuntu noma umkhiqizo owukhulume kokuqukethwe kwakho: Lokhu kuzoheha bonke labo basebenzisi be-Twitter ku-tweet yakho futhi kungenzeka bahlanganyele
- Thwebula i-URL yakho njengentambo ye-Twitter, ithiphu / isinyathelo / isilinganiso / ukucaphuna okukodwa ngasikhathi
- Phinda ubhale i-tweet yakho yakuqala ngamazwana: Lokhu kuzobuyisa iTweet yakho endala ene-URL ngaphezulu kokuphakelayo kwakho
- Thwebula i-URL yakho ngesilinganiso sokubuka esinamathiselwe. Izithombe zomdabu ku-Twitter (lezo ozifaka epulatifomu) zivame ukuthola ukuzibandakanya okuningi kunama-URL kuphela.
Ungadala kalula lezo zingcaphuno ezibukwayo usebenzisa i- amathuluzi wombhalo kuya esithombeni okwenza futhi kube lula ngokumangazayo ukukhulisa usayizi wesithombe sakho ukuze usisebenzise kabusha kwamanye amapulatifomu afana nePinterest (ngaphezulu kulokhu ngezansi):
Nawa amanye amathuluzi amaningi amahle wokukwenza dala imidwebo yezokuxhumana.
I-Facebook: Zama ukungabelani nge-URL yakho
(Isikhathi esidingekayo: ~ imizuzu engu-15 nge-URL ngayinye)
I-Facebook idume ngokungazithandi izibuyekezo ezingelutho ngaphandle kwamazwana ne-URL. Abathandi nje abasebenzisi babo ngokuchofoza izixhumanisi bese beshiya ipulatifomu.
Kungenzeka ukuthi uqaphele ukuthi izibuyekezo ezinesixhumanisi kuzo zivame ukuthola ingxenyana nje yokuzibandakanya izibuyekezo zakho ezijwayelekile ze-Facebook zivame ukukhiqiza.
Ukuze unqobe lokho, ungagcini ngokuhlanganyela i-URL yakho ku-Facebook. Esikhundleni salokho dala isithombe noma ividiyo bese uxhumanisa i-athikili yakho kusuka kumazwana. Ungamema abangani noma abalandeli ukuthi nabo bachofoze isixhumanisi sakho emazwaneni.
I-LinkedIn: Yabelana Nge-URL Yakho Nje
(Isikhathi esidingekayo: ~ imizuzu engu-5 nge-URL ngayinye)
I-LinkedIn ngeke isebenzele wonke umuntu kepha akuyona umshayeli omubi we-traffic ku-n2 BXNUMXB. Ngokumangazayo, awekho amaqhinga amaningi ongawasebenzisa noma ongawasebenzisa ku-LinkedIn. Kaningi kunalokho ngimane ngabelane nge-URL yami futhi ikhiqiza ukuchofoza okukodwa ngaphandle kokuthi ngenze okunye.
I-LinkedIn ibikade ingathandi okuthunyelwe ngezixhumanisi (njengoba kwenza i-Facebook manje) kepha kubonakala sengathi kunjalo kushintshile i-algorithm yabo, futhi kulezi zinsuku nje ukwaba isixhumanisi kuzosebenza ngokufana nokwabelana ngesithombe noma ividiyo.
Uma unesikhathi esithile, ungasebenzisa futhi i- iqhinga elisheshayo uRyan elichazwe lapha: Thatha okunye okususelwe ku-athikili yakho bese uhlanganisa isethulo ongasisebenzisa ku-LinkedIn ukukhiqiza ukubukwa okuningi nokuzibandakanya.
I-Pinterest: Thola (kanye / noma Dala) Amaqembu Ozokwabelana ngawo
(Isikhathi esidingekayo: ~ imizuzu engu-15-20 nge-URL ngayinye)
Bathi iPinterest ingaletha ithrafikhi eningi ezobe iza amasonto noma izinyanga ngemuva kokwabelana ngokuthile. (Angikaze ngibe nesikhathi noma amandla okwakha iphrofayili yami ye-Pinterest kulelo zinga, ngakho-ke angikwazi ukuphika noma ngiqinisekise leyo mbono.)
Ngithole ukuthi ukwabelana ngamabhodi weqembu asebenzayo kungaletha ukuchofoza okumbalwa, ngakho-ke buza nxazonke bese uzama ukuthola okuzojoyina. Uma ungatholi lutho, dala okwakho bese umema ontanga yakho ukuthi bajoyine. Yilokho engikwenzile.
Futhi okubaluleke kakhulu, dala izithombe eziqondile ongazaba ku-Pinterest: Leyo ukuphela kwendlela yokwakha ukubonakala lapho.
Usayizi wesithombe we-Pinterest omuhle ngu-1000 x 1500px, noma yisiphi isithombe esikhudlwana inqobo nje uma isilinganiso sesici singu-2: 3.
I-Instagram: Khumbuza Abangane Bakho nge-URL Yakho ku-Bio Yakho
(Isikhathi esidingekayo: ~ imizuzu engu-20 nge-URL ngayinye)
I-Instagram iyakhohlisa ngoba ayivumeli ngempela izixhumanisi ezichofozekayo noma kuphi ngaphandle kwe-bio. Usengakha ukuchofoza okuthile kuleyo pulatifomu uma:
- Dala ividiyo epholile ongabelana ngayo njengesibuyekezo (kukhona amathuluzi ambalwa impela ngalokho)
- Bhala amagama-ncazo angenza abalandeli bakho baheheke ukwazi okwengeziwe futhi ubameme ukuthi bachofoze isixhumanisi ku-bio
Uma unabalandeli abangaphezu kuka-10K ne-akhawunti eqinisekisiwe ye-Instagram, ungangeza futhi izixhumanisi ezichofozekayo ezindabeni zakho. Lo ngumbono omuhle futhi.
Amathuluzi Okwabelana Komphakathi Okusiza Ukukala Inqubo
Angiyena omunye wabasebenzisi bezokuxhumana ababalekela ukukala noma ukusebenzisa amathuluzi wokuzama ukwenza okungenani ingxenye ethile yenqubo.
Ngizamile amathuluzi amaningi futhi muva nje nginciphise ithuluzi lami elisethwe kulezi zingxenyekazi ezimbili.
Inyosi Yokuqukethwe Kwamagciwane
(Isikhathi esidingekayo: ~ imizuzu engu-5 nge-URL ngayinye)
Inyosi Yokuqukethwe Kwamagciwane yingxenyekazi engiyisungulile, kepha futhi ngingumsebenzisi wayo osebenza kakhulu. Yonke i-athikili eyodwa engiyibhalayo ihanjiswa endaweni yesikhulumi ukuze abanye babelane ngayo.
Ubuhle besikhulumi ukuthi abasebenzisi bakhethe lokho abafuna ukuwabelana ngakho, ngakho-ke kuyindlela enhle yokwenza amanye amasheya eziphilayo kanye nokuchofoza. Ngayo, akudingeki wakhe ukulandela okukhulu ukudala ithrafikhi yezokuxhumana. Ungathola abanye abantu ukuthi babelane ngokuqukethwe kwakho.
Uma isikhathi sivuma, ngizoqhubeka futhi ngihlanganyele nalezo zivuselelo abanye abantu ababelana ngazo nezixhumanisi zami. Lokhu kusiza ukufinyelela kwami futhi kwakha ukuxhumana okuqinile kubantu abakhetha ukuphromotha okuqukethwe kwami.
I-Agorapulse
(Isikhathi esidingekayo: ~ imizuzu engu-5 nge-URL ngayinye)
I-Agorapulse ideshibhodi yokuphathwa kwezokuxhumana evumela abasebenzisi ukuthi bathumele izibuyekezo kuma-platforms amaningi wezokuxhumana. Ngifisa ukuthi ngabe ngihleleke ngokwengeziwe ukuyisebenzisa kodwa kuyisilondolozi sangempela ngezikhathi lapho ngiya eholidini futhi ngidinga ukuqiniseka ukuthi kukhona okuqukethwe okushicilelwa kumanethiwekhi wami wezokuxhumana ngenkathi ngingekho.
Enye yezinto eziwusizo kakhulu ze-Agorapulse yikhono lokwabelana ngamaqembu amaningi e-Facebook, amakhasi kanye namaphrofayili webhizinisi le-Linkedin. Lokhu kwenza ukuthi kube lula ukugcina izinhlangano zebhizinisi lakho okungenani zisebenza lapho umatasa kakhulu.
UFinteza
UFinteza iyithuluzi le-web analytics elizokusiza ukuthi ubone amaqhinga akho asebenza kahle kakhulu. Igxila ekusebenziseni ukuguqulwa okusiza ukuthi uthole imithombo yakho yethrafikhi esebenza kahle kakhulu:
Okokugcina…
Le ndatshana imayelana nokwabelana nge-URL yakho kwimidiya yezenhlalo ukuze ukwazi ukudala ithrafikhi ethile. Noma kunjalo, angifuni ukuthi kuzwakale sengathi konke okudingeka ukwenze ukuthola imiphumela ebonakalayo evela ezinkundleni zokuxhumana.
Masingakhohlwa:
Dala futhi Shicilela Ezinye Izinhlobo Zokuqukethwe
(Isikhathi esidingekayo: ~ 2 amahora ngeviki)
Ukwabelana ngezixhumanisi akwanele. Udinga ukuthumela ezinye izinhlobo zokuqukethwe ukuze ugcine izethameli zakho zibandakanyekile. Lokhu kufaka phakathi izibuyekezo ezikhuthazayo, amavidiyo, ama-memes, njll.
Ukusebenzisa amathuluzi amasha ukudala okuqukethwe kuzokusiza ukuthi wenze le ngxenye ikwazi ukusebenziseka kalula.
Kulezi zinsuku ungakwazi dala okuqukethwe usebenzisa i-Artificial Intelligence bese uhlanganisa okuqukethwe okubukwayo okunguchwepheshe.
Nayi imibono embalwa yokuqukethwe okungeyona yokuphromotha ongayenza kalula futhi uyishicilele eziteshini zakho zemidiya yokuxhumana:
- Yabelana ngombono wakho ezindabeni ezihamba phambili (nge-hashtag). Okuthrendayo kweBuzzsumo iyithuluzi elikhulu lokuqapha lezo zinkambiso
- Dala isicaphuno sokubukwa esishukumisayo. #TuesdayMotivation kanye #MotivationMonday ngama-hashtag amahle ongawasebenzisa ngaphakathi kwalokhu okuthunyelwe
- Thumela isithombe sakho noma ividiyo. Okuthunyelwe ngumuntu siqu okunikeza umbono ngempilo yakho kwenza ama-akhawunti wakho wokuxhumana nomphakathi kube lula ukuxhumana nawo futhi andise ukubandakanyeka kwezinto eziphilayo
- Buza umbuzo: Abantu bayathanda ukuphendula imibuzo ezinkundleni zokuxhumana, ngakho-ke ungathola ukuzibandakanya okuhle lapho umane udala isibuyekezo sokubuza umbuzo noma impendulo emema. I-Text Optimizer iyithuluzi elihle lokuthola imibuzo epholile futhi ethandwayo ongayibuza:
Bandakanya futhi ubuyisele emuva
(Isikhathi esidingekayo: ~ imizuzu engama-30 kuye emahoreni ama-2 ngeviki)
Ukusakazwa ezinkundleni zokuxhumana kuzoholela ekubandakanyeni okungalungile nokuncipha kokulandelayo. Udinga ukuchitha isikhathi esithile ukhuluma nabalandeli bakho: Phawula, ubhale kabusha, njll. Le yingxenye okunzima kakhulu ukuyihlela noma ukukala.
Zama ukwaba amahora ama-2-3 ngesonto ngokumane ubekhona ezinkundleni zokuxhumana usiza abanye futhi unikele ngokuqukethwe okuwusizo.
Izindaba ezinhle ukuthi ukusebenza emithonjeni yezokuxhumana kungahle kuholele ezinzuzweni eziningi, njengokuthola abalingani bebhizinisi, ukunqanda ukubuyekezwa okuhle kwamakhasimende nokuthola amathuba amasha wokumaketha.
Ukukhuluma nabantu kuyindlela enhle yokuthola abalandeli abasha nemiphakathi. Ukuthola nokuxhumana nemibuzo ye-niche ngaphandle kombuthano wakho osheshayo, zama ukuqapha imibuzo ku-Twitter: [igama elingukhiye?]
[Vele uqiniseke ukuthi kunesikhala ngaphambi kophawu lombuzo]
Chitha imizuzu engama-20-30 ngeviki uphendula le mibuzo futhi uxhumana nontanga yakho ku-Twitter.
Ukufingqa: Nakhu lapho ungaba khona i-athikili yakho uma usushicilele Shicilela:
- Kusetshenziswa amathuluzi wokudala izithombe namavidiyo kuhlanganisa amafa wokubuka (izithombe namavidiyo) ngosayizi abahlukahlukene ongawasebenzisa ezinkundleni zokuxhumana. Womabili la mathuluzi avumela ukushintsha usayizi wokuchofoza okukodwa, ukuze ukwazi ukusebenzisa kalula amafa afanayo kuzingxenyekazi eziningi
- Hlela izibuyekezo eziningi zokuxhumana ukwazisa ama-URL afanayo kaningi ku-Twitter. Ungasebenzisa amafomethi amaningi lokho uma ukwazi ukukhokhela isikhathi sokuhlela lawo ngesandla. Noma ungasebenzisa Isigubhu ukuhlela ama-tweets ayi-10-15 ngokuchofoza okukodwa kwegundane.
- Zama ukungabelani ngama-URL akho ku-Facebook ukuze utholwe njengoba i-Facebook ifihla izibuyekezo ngezixhumanisi. Esikhundleni salokho dala okuthunyelwe okunesithombe noma ividiyo bese wabelana nge-URL yakho esigabeni sokuphawula
- Hlanganyela nabathonya nontanga ukuhlela ibhodi leqembu bese wabelana ngokuqukethwe kwakho lapho. Leyo yindlela enhle yokwakha ithrafikhi esheshayo ngaphandle kokuchitha izinsuku nezinyanga ekwakheni iphrofayili yakho ye-Pinterest
- Yabelana nge-URL yakho ku-Linkedin. Uma unesikhathi esingeziwe, cabanga ukudala isethulo esisheshayo esizokwenza kangcono kuPinterest
- Ku-Instagram, ungaphinda usebenzise ividiyo yakho oyenzele i-Facebook. Ungakhohlwa ukubhala amazwibela amahle amema abalandeli ukuthi bachofoze isixhumanisi sakho ku-bio ukuze ufunde kabanzi.
- Sebenzisa I-Agorapulse futhi Inyosi Yokuqukethwe Kwamagciwane ukukala ukwabelana ngemidiya yezenhlalo nokukhiqiza ithrafikhi eningi
- Chitha isikhathi esithile masonto onke uxhumana nabanye abantu ezinkundleni zokuxhumana futhi uthumela okuqukethwe okungaxhunyiwe njengamavidiyo, ukuvota nezithombe
