Isu eliqinile lenkundla yezokuxhumana libalulekile ukuze wenze isiqiniseko sokuthi imizamo yakho yokumaketha yenkundla yezokuxhumana ihambisana nalo lonke isu lakho lokumaketha. Ukuvumelana kuyisihluthulelo. Kunezindlela eziningi ezahlukene, izitayela, nezakhiwo zesu lezokuxhumana.
Ungamangala uma ngikutshela ukuthi akukho lutho ngezinkundla zokuxhumana yindlela eyodwa? Yebo, angizange ngicabange kanjalo.
Ngakho-ke, mhlawumbe uyazibuza, "Yini eyenza isu eliphumelelayo lenkundla yezokuxhumana?"
Sinamaphuzu abalulekile ambalwa esiwafaka kumasu amaklayenti ethu ezinkundla zokuxhumana ukuze aqinisekise ukuthi imizamo yawo yokumaketha yenkundla yezokuxhumana isezingeni eliphezulu.
Imigomo Yesu Lezokuxhumana Kwezokuxhumana
Ukuba khona kwenkundla yezokuxhumana kuwukumela okuqondile kwebhizinisi emhlabeni obonakalayo. Ngakho-ke, thola ukuthi yiziphi izinjongo zebhizinisi (ukuthengisa, ukumaketha, jikelele, njll.) zebhizinisi elimelwe ngenkundla yezokuxhumana. Bese, uzofuna ukufunda kabanzi mayelana nomsebenzisi.
- Ubani osebenzisa umkhiqizo/isevisi ehlinzekwa yibhizinisi? Kungani?
- Babuya kangaki?
- Libukeka kanjani lelo lungu lezethameli emphakathini?
Lena yonke imibuzo emihle okufanele uyibuze (futhi uyiphendule ngocwaningo) ukuze unqume imigomo yamasu enkundla yezokuxhumana. Okulandelayo, bhala imigomo ehambisana ne-3R's: Kuyafinyeleleka, Kungokoqobo, Kuyafaneleka.
Kubalulekile ukuqaphela kulesi sigaba ukuthi inani lezinhloso ezisohlwini lwecebo lenkundla yezokuxhumana lizohluka ngokuya ngeklayenti, imigomo yebhizinisi, kanye nenombolo, kanye nohlobo, lwamanethiwekhi enkundla yezokuxhumana asetshenziswayo.
Izinjongo Zesu Lezokuxhumana
Lapha yilapho ingxenye yesu langempela lesu lezokuxhumana lenzeka khona. Thatha ngayinye yalezo zinhloso bese uhlela indlela engcono kakhulu yokuyifinyelela. Isibonelo, uma unomgomo othi "Khuphula ukuvakasha ku-xyz.com ngokudluliselwa komphakathi" khona-ke izinhloso zakho zokuthola lowo mgomo zingabandakanya:
- Ukwehlukanisa okuqukethwe kwenkundla yezokuxhumana okukhuthaza ithrafikhi ukuthi iqondiswe emuva ku-xyz.com;
- Ukwandisa imizamo yokubhuloga okwabelwana ngayo ngokwenhlalo;
- Ukusetshenziswa Imikhuba emihle kakhulu ye-SEO ukwenza okuqukethwe kwewebhusayithi kuhambisane nomsebenzisi.
Isihluthulelo seqhinga eliphumelelayo lenkundla yezokuxhumana ezingeni elihlosiwe kufanele libe elichazayo ngangokunokwenzeka. Kungcono ukubala izindlela nemisebenzi ezokusiza ufinyelele umgomo wakho kunokuba ungacacisi futhi ungawufezi.
Ukumaketha: Umgomo Obaluleke Kakhulu Wesu Lezokuxhumana
Ukwakha ukuqwashisa ngomkhiqizo kufanele ngaso sonke isikhathi kube umgomo wezinga eliphezulu lokumaketha kwenkundla yezokuxhumana. Uma amakhasimende akho okuqondiswe kuwo ebona umkhiqizo wakho ngokwanele, azoqala ukukuqaphela, futhi lokho kuqashelwa kuza nokuguqulwa okuphezulu kanye nokumaketha kwezwi lomlomo.
Kuthatha okungenani amaphoyinti angu-5 (ukuchofoza, ukuthanda, ama-imeyili, njll.) ukuze wakhe ukuqashelwa komkhiqizo, futhi inkundla yezokuxhumana iyithuluzi elihle kakhulu lalokho. Ungaqondisa futhi uqondise kabusha izithameli zakho usebenzisa izikhangiso zenkundla yezokuxhumana futhi ukuqinise lokho ngokuqukethwe okubandakanyayo.
Kodwa njengoba ukufaka uphawu kuyinhloso eyisisekelo yanoma yini oyenzayo ezinkundleni zokuxhumana, futhi kuba nzima kakhulu ukukala.
Ukukala kanjani ukuqashelwa komkhiqizo kancane kancane?
Ukulalela komphakathi kuyindlela enhle yokuhlonza leyo threndi ehamba kancane: Ngokuhamba kwesikhathi, nakanjani uzoqaphela ukukhulunyelwa kwebhrendi okwengeziwe.
Ukubeka iso emibuzweni yakho yokuzulazula (imibuzo yosesho equkethe igama lakho) kungenye indlela enhle: Bheka ukwanda kancane kancane osesho lwakho oluqhutshwa umkhiqizo. Ukucinga Console ikuvumela ukuthi uhlunge imibuzo yakho kwengamabhrendi, ngakho-ke kuyindlela enhle yamahhala yokubheka intshisekelo ekhulayo osesho lwakho olunebhrendi:
Ezinye Izinto Zesu Lezokuxhumana
Ezinye izici ezibalulekile ofuna ukuqiniseka ngazo ukuthi ziyavela esigabeni sezinjongo zesu zihlanganisa ukuzibandakanya kwezokuxhumana, okuqukethwe, ikhono lokwabelana, kanye nesilinganiso. Isu lenkundla yezokuxhumana idokhumenti eyinhloko ibhizinisi okungenzeka liyibuke futhi lilinganise umsebenzi wakho ngalo. Eziningi zalezi ezinye izici zizosekela, futhi zidlulelane, komunye nomunye ukuze kube nokuvumelana kokumaketha kwenkundla yezokuxhumana.
ukuzibophezela
Izethameli zenkundla yezokuxhumana zizosebenzisana kanjani nokuqukethwe okuthumela ngenkundla yezokuxhumana? Izobakhuthaza kanjani ukuthi bachofoze, babelane, noma babukele noma yini oyibeka phambi kwabo?
Okuqukethwe
Okuqukethwe kungenye yezinto ezibaluleke kakhulu zokumaketha kwenjini yokusesha. Ukudala okuqukethwe okunamathelayo, okufanelekile, ukumelela okuhle kwebhizinisi, futhi okuthakazelisayo kufana negolide lenkundla yezokuxhumana!
Ukwabelana
Ngakho-ke, ngisanda kubalula okuqukethwe okunamathelayo - engiqonde ukuthi: Abelana kangakanani lolo cezu lokuqukethwe ezinkundleni zokuxhumana? Okuqukethwe "kuzonamathela" kanjani? Ngabe okuqukethwe okushicilelayo ezinkundleni zokuxhumana kuzobaheha ngaziphi izindlela abalandeli ukuthi babelane nemiphakathi yabo yezokuxhumana?
I-WebCEO inikeza ezinye amathuluzi okuhlaziya ezokuxhumana ezithuthukile ikuvumela ukuthi ubeke iso ku-Facebook ne-Pinterest amasheya kanye nethrafikhi yenkundla yezokuxhumana oyikhiqizayo kulawo mapulatifomu:
Kukhuluma
Uzobe uyikala kanjani imiphumela yakho? Isilinganiso sizokwenzeka kangaki? Isu lezokuxhumana liyindlela enhle yokuhlinzeka ngokubuyekezwa konyaka kwemizamo yakho yokumaketha yemidiya yezenhlalo. Kodwa-ke, uzofuna ukuhlola umsebenzi wakho kaningi kunonyaka. Siphakamisa ukuthi ubuyekeze isu lakho okungenani kabili ngonyaka ngaphakathi futhi ngonyaka ngomthombo wangaphandle.
Inkundla yezokuxhumana iyingxenye yempilo yethu yansuku zonke emphakathini wanamuhla. Ngokombono webhizinisi, yisikhathi sokucabanga ngesu lokumaketha lenkundla yezokuxhumana elikusebenzelayo.
Ukumaketha kwenkundla yezokuxhumana kuyehluka kakhulu futhi kungaba nzima ukwazi ukuthi yimaphi amasu azokwakha ukuqwashisa ngomkhiqizo, kuyilapho kugcina kubiza imali eningi ebhizinisini lakho. Uzigcina kanjani izindleko ziphansi futhi umphumela wokugcina uphezulu? Qala ngokuzibuza le mibuzo emihlanu:
1. Obani abantu engibaqondise?
Kubalulekile ukunquma ukuthi obani izithameli zakho ezinkundleni zokuxhumana. Gxila emizamweni yakho yokumaketha yenkundla yezokuxhumana ukuze ufinyelele labo bantu abathile. Noma ngabe i-Facebook, i-Twitter, kanye ne-Ingabe uqondise imindeni? Facebook kungase kube inketho yakho engcono kakhulu. Ingabe ufuna ukuthola abafuna umsebenzi noma abanye ochwepheshe? I-LinkedIn inketho engcono kakhulu yokukhomba labo bantu. Ingabe izethameli zakho ezihlosiwe zihlanganisa izizukulwane ezincane? Zama Snapchat!
Kubalulekile ukuthola inkundla yezokuxhumana esebenzela izithameli zakho; okulungile kumkhiqizo wakho ngeke kulungele omunye.
2. Uzoba yini umyalezo wami?
Nquma ukuthi yiziphi izinjongo zebhizinisi lakho nokuthi ungayisebenzisa kanjani leyo migomo ukuze ihambisane nesu lokumaketha lenkundla yezokuxhumana. Kubalulekile ukuthola ukuthi kungani amakhasimende akho edinga imikhiqizo yakho, noma amasevisi, nokuthi ungawenza kanjani umlayezo wakho wenkundla yezokuxhumana ukuze uhambisane nalezo zidingo.
Indlela engcono kakhulu yokuxhumana nezithameli zakho zenkundla yezokuxhumana ukuthola ingxube efanele yokumaketha nokuqukethwe okubandakanyayo. Sebenzisa intshisekelo efanayo owabelana ngayo nezithameli zakho bese ugijima nayo.
3. Wenzani umncintiswano wami?
Uqapha ukuncintisana kwakho kwezinye izindawo zebhizinisi lakho, ngakho yenza okufanayo uma kuziwa ekukhangiseni kwezokuxhumana.
Gada ubukhona bomncintiswano wakho ezinkundleni zokuxhumana futhi ubone ukuthi benzani nokuthi ababukeli babo basabela kanjani. Funda emaphutheni abo futhi uzuze empumelelweni yabo. Kulezi zinsuku kukhona amathuluzi ambalwa ahlakaniphile okuqapha inkundla yezokuxhumana azodalula amaqhinga amaningi ezimbangi zakho.
I-SharpSpring inokuthile okuhle izici zomphakathi ikuvumela ukuthi usethe ukuqapha okuncintisanayo. Ukwengeza, i-Visualping ikuvumela ukuthi qapha izimbangi zakho ze-Instagram.
4. Nginaso yini isikhathi sokuzinikezela ezinkundleni zokuxhumana?
Kungakhathaliseki ukuthi uzobe uphethe imizamo yezokuxhumana, noma elinye ilungu lethimba lakho lezentengiso lizoba, qiniseka ukuthi unesikhathi sokuzinikela ezinkundleni zokuxhumana.
Ungayifaki kuhlu imizamo yenkundla yezokuxhumana njengemisebenzi eyengeziwe ohlwini lwakho; kwenze kube yinto eza kuqala. Uma ungeke ukwazi, ngokweqiniso, ukubona inkundla yezokuxhumana njengento eza kuqala kungase kube yisikhathi sokucabangela ukusebenzisa i-ejensi yokumaketha ukuphatha ukumaketha kwakho kwezokuxhumana.
5. Iyini i-ROI yezokuxhumana? Ingabe imizamo yami iyasebenza?
Lona umbuzo ongase ungakwazi ukuwuphendula ngokushesha. Inkundla yezokuxhumana ithatha isikhathi, futhi imiphumela akuyona into ezovela ngobusuku obubodwa. Ukuze uqalise, cabanga ngemigomo embalwa ongasetha ukuze ulinganise ukumaketha kwakho kwezokuxhumana.
Emhlabeni lapho kunabasebenzisi beselula abangaphezu kwezigidigidi eziyisikhombisa, ukufinyeleleka kuwukhiye wesu lokumaketha lenkampani yakho. Ngokwakha iphrofayili yenkampani endaweni eyodwa, noma eziningi, izingosi zokuxhumana nabantu ungeza ubuso bakho, obufinyelelekayo kumkhiqizo wakho. Nokho, kunezinzuzo eziningi kakhulu zokuba khona ezinkundleni zokuxhumana; njenge:
- Xhumana namakhasimende akho ngokuqukethwe okuhlakaniphile, okufushane okusukela ezithombeni kuye kumavidiyo kanye ne-infographics.
- Sebenzisa inkundla yezokuxhumana ukuze ukhiqize imikhondo ngokuphromotha ifomu lakho lokubhuka iklayenti usebenzisa izikhangiso ze-Linkedin, Twitter kanye ne-Facebook
- Inkundla yezokuxhumana ikwenza uthintane ngqo nemakethe yakho oyiqondisayo.
- Okuqukethwe okuthumelayo kukuvumela ukuthi uthole ukwethembeka futhi ube negunya embonini yakho.
- Kuyisu lokumaketha elilinganisekayo.
- Ivumela umkhiqizo wakho ukuthi ube nokusebenzisana komuntu siqu, okufanelekile nezingxoxo namakhasimende.
- Kuyasiza ukuthuthukisa okwengeziwe ukufinyelela okusebenzayo kwe-blogger isu ngokuxhuma kuma-blogger nezintatheli ezinkundleni zokuxhumana
- Ingabe inkampani yakho inayo iwebhusayithi? Iyiphi indlela engcono yokushayela ithrafikhi kuyo kunenkundla yezokuxhumana?
- Ungasebenzisa izikhangiso zenkundla yezokuxhumana ukuhlola okuqukethwe kwakho ngaphambi kokukushintsha ukuhola odonsa
- Ukwenza ucwaningo lokumaketha akukaze kube lula kangako; ungathumela ama-poll nezinhlolovo kumakhasimende ngekhasi lenkampani yakho le-Facebook.
- Ukumaketha kwenkundla yezokuxhumana kuyisandiso somnyango wamakhasimende wenkampani yakho.
Izinzuzo zokumaketha kwenkundla yezokuxhumana azipheli. Ngokukhuthaza amakhasimende amanje ukuthi athembele futhi akholwe kumkhiqizo wakho, uwavumela ukuthi abelane ngokuqukethwe kwakho futhi enze imikhiqizo yakho phambi kwezithameli ezintsha.
