eBook
Umbuso waseMarTech
Amasu wokukhulisa ama-3 okukhulisa idatha yamakhasimende kanye nemiphumela elinganisekayo yedrayivu
Ukufinyelela okusheshayo, ayikho i-imeyili edingekayo.
Isifinyezo esiphezulu
Ingabe ubuchwepheshe bakho bokuthengisa busebenzela wena noma bumelene nawe? Ingabe ikusiza ukuthi ushayele imikhondo eminingi futhi ubaguqulele ekuthengisweni? Ingabe ikuvumela ukuthi uthuthukise yonke ifaneli yakho?
Uma kuziwa kwezobuchwepheshe, okuningi akuhlali kungcono. Ukugcwala ngokweqile kobuchwepheshe kuyinkinga enkulu, njengoba u-44% wamaqembu ezentengiso asebenzisa amathuluzi ama-4 noma ngaphezulu ukuze asebenzise isu lawo. Kodwa kuwo wonke amathuluzi asetshenzisiwe, abakhangisi basahlangabezana nezinselelo ezinkulu mayelana nokuchazwa, ikhwalithi yokuhola, ivolumu yokuhola, nokuningi.
Umbuso waseMarTech ucwaningo luveza ukuthi amaqembu ezentengiso nawokuthengisa awasadingi ukuchitha isikhathi ehlanganisa amathuluzi amaningi nedatha. Esikhundleni samathuluzi engeziwe, ucwaningo lukhomba izinzuzo zokuhlanganisa amathuluzi. U-83% wabakhangisi uyavuma ukuthi ukuhlanganisa amathuluzi ezitaki zabo zobuchwepheshe bokuthengisa kuzonyusa ukukhiqiza nokusebenza kahle.
Embikweni, sihlinzeka ngedatha enkingeni, imiphumela, namasu amathathu okuba namathuluzi amaningi okuthengisa nokuthengisa nokuhlanganiswa, kodwa imiphumela embalwa kakhulu.
Amaphuzu avelele
- U-92% wabakhangisi abaphumelele kakhulu bayavuma ukuthi ukuhlanganisa amathuluzi ezitaki zabo zokuthengisa nezokuthengisa kuzonyusa ukukhiqiza nokusebenza kahle.
- Amaqembu ezentengiso anenkinga yokusebenzisa idatha ye-firmographic, ye-demographic, neyokuziphatha ngokuhlanganyela ukuze enze okuhlangenwe nakho kwekhasimende kube ngokwakho. Nakuba i-52% yabadayisi bathole amakhono adingekayo ukuze basebenzise idatha yezibalo ukuze kuthuthukiswe isipiliyoni samakhasimende, ukusetshenziswa kwedatha ye-firmographic neyokuziphatha kushoda.
- Ama-59% wabakhangisi banomuzwa wokuthi abanayo idatha abayidingayo ukuze bazizwe beqiniseka ngokuthi yimiphi imikhankaso yokukhangisa esebenza.
- Ngaphezu kwezingxenye ezintathu kwezine zabathengisi banomuzwa wokuthi baphuthelwa ngamathuba okukhula kwemali engenayo ngenxa yezinselelo ezifana nekhwalithi yomthofu kanye nokubalulwa kokumaketha.
Ucwaningo olwenziwe yi-Ascend2 kanye ne-SharpSpring.
Ishicilelwe Agasti 2021. N = 187 US ochwepheshe bokumaketha.
Okuncane mayelana ne-SharpSpring:
Uma ungajwayelene ne-SharpSpring, siyipulatifomu yokukhula kwemali engenayo ene-suite enamandla yokuthengisa namathuluzi wokuzenzekelayo wokumaketha ukukusiza ukukhulisa ukuguqulwa nokuletha imiphumela.