FUNDA I-DEMO

Ukuqonda Ukumaketha Kwabathengi

I-Consumer Marketing

Uma ibhizinisi lakho libhekelela abantu ngabanye, kusho ukuthi unakekela imakethe yabathengi. Eqinisweni, cishe usuvele usebenzisa ukumaketha kwabathengi futhi ungase ungakuqapheli. Noma yini ethola umkhiqizo noma ibhizinisi lakho phambi kwabantu iwuhlobo lokumaketha. Ukuba nesu lokumaketha eliqondise ngqo amakhasimende akho kungenye yezindlela ezingcono kakhulu zokwenza ukuthengisa.

Ukumaketha kwabathengi kudala izinto eziqondiswe ngqo kuzithameli zakho nezidingo zamakhasimende. Le mikhiqizo ithengiselwa abantu ngabanye, esikhundleni samabhizinisi, futhi ngokuvamile ithinta umuntu siqu.

Njengoba abathengi banamuhla bechitha isikhathi esiningi be-inthanethi lapho behlaselwa khona ngemikhiqizo ezinkundleni zokuxhumana, kubaluleke kakhulu kunanini ngaphambili ukuthi uqhamuke nohlelo lokumaketha oluqondene nokuguqula lokho okuthandwa yi-Facebook kanye ne-Instagram kulandela kubanda, kanzima, imali.

Izibonelo Zokumaketha Kwabathengi

  • Imeyili Eqondile: Lolu uhlobo oluvame kakhulu nolwendabuko lokumaketha kwabathengi. Kuhlanganisa amakhuphoni angena ngeposi, amakhadi eposi avela ezinkampanini zomatilasi, noma iflaya ekhangisa indawo yokudlela entsha ye-pizza eqoshwe emnyango wakho wangaphambili.
  • Phrinta: Lezi zinsiza zihlanganisa amaflaya, izikhangiso kanye namanye amapheshana olwazi amakhasimende akho angase akwazi ukuwacosha futhi awafunde wona ngokwawo.
  • Iwebhusayithi kanye Nezokuxhumana: Namuhla inkundla yakho yezokuxhumana kanye newebhusayithi ihamba phambili ebhizinisini lakho. Ngokuvamile kuba yinto yokuqala amakhasimende ayibonayo. Lokhu kuyenza ibe ngelinye lamathuba akho amakhulu okumaketha, njengoba abantu beza kuwe bezofunda ngebhizinisi lakho.
  • Email: Ukuthengisa nge-imeyili kungenye yezindlela ezikhula ngokushesha zokuthola amakhasimende. Ishintsha kancane kancane imeyili eqondile nokuphrinta njengendlela engcono kakhulu yokuthengisa. Imikhankaso ye-imeyili, amakhuphoni, nama-imeyili aqondiswe ngawodwana kuyizibonelo zezindlela ongasebenzisa ngazo ukumaketha kwabathengi ebhizinisini lakho.

Ukuziphatha Kwabathengi Kwezokumaketha

Manje njengoba uyazi ukuthi kuyini ukumaketha kwabathengi, sekuyisikhathi sokukhomba imakethe yakho. Qala ngokukhomba ukuthi obani abathengi bakho. Ziyini izidingo zabo?

Isibonelo, uma uthengisa imikhiqizo yobuhle, ikhasimende lakho eliqondiwe lingase libe ngowesifazane ochwepheshile phakathi kweminyaka engama-20 kuya kwengama-40. Cishe unesikhathi esilinganiselwe sokulungela ekuseni futhi mhlawumbe udinga imikhiqizo eguquguqukayo. Cabanga ngokuthi imikhiqizo yakho ingahlangabezana kanjani nezidingo zakhe - into eyikhwalithi enhle, elula ukuyisebenzisa futhi engasetshenziswa kokubili emsebenzini nemicimbi yokuzijabulisa.

Ngokuqonda ukuthi imakethe yakho yabathengi idinga ini, uyakwazi ukuyihumushela ekuxhumaneni okubazisa ukuthi umkhiqizo wakho kanye nezidingo zabo ziyahambelana. Yenza ucwaningo oluthile ukuze uqiniseke ukuthi uyakuqonda ukuziphatha kwabathengi ekukhangiseni (okugqugquzelayo), ngokusebenzisa amasu afana nezingxoxo, ucwaningo lokubheka kanye namaqembu okugxila kuwo azokusiza uqonde isisekelo samakhasimende akho.

Okulandelayo, kufanele ucabange ngesikhathi somkhankaso wakho wokuthengisa okhiqizwe ngabathengi. Qaphela izinto ezifana nezindawo zesikhathi. Ingabe amaklayenti akho ahlala ezindaweni eziningi zesikhathi? Zama ukubhekelela ukuqhuma kwama-imeyili ukuze wonke awele phakathi namahora okusebenza.

Ukulinganisa Inzuzo Yethagethi

Uma usuyibonile inhloso yakho kanye nezisusa zeklayenti lakho, sekuyisikhathi sokuthi zihlephule zibe izingxenye. Woza namaqembu angaphakathi kumakhasimende akho ukuze ulungise uhlelo lwakho lokumaketha futhi unqume ukuthi ubani onenzuzo enkulu.

Cabanga ngosayizi, ukuminyana namandla okuthenga.

Uma imakethe inkulu, uba nabathengi abaningi, kuyilapho ukuncintisana kunganciphisa ikhono lakho lokuthengisa. Manje njengoba usunokuqonda ngokuziphatha kwabathengi ekukhangiseni, ukuthi yimalini abathengi okufanele bayichithe, yikho okuzocacisa ukuthi yimalini ibhizinisi lakho elenzayo. Isibonelo, uma uthengisa amakhandlela, bheka ukuthi uzodayisela bani.

Nansi eminye imibuzo embalwa okufanele uyicabangele:

  • Ingabe uhlela ukuthengisa kulo lonke elase-U.S.?
  • Ezinkampanini ezincane ze-boutique?
  • Ingabe uzothumela kwamanye amazwe? Khomba izimbangi zakho.
  • Badayisa kuphi?
  • Ubani umthengi omqondisayo: Ingabe bangabasebenzi besikhathi esigcwele, noma abafundi? Ushadile noma ongashadile?

Imininingwane eyengeziwe onayo, ungalungisa kakhulu uhlelo lwakho lokumaketha olukhiqizwa umthengi.

Ngemuva kokukhomba izethameli zakho nokufunda izidingo zabo, sekuyisikhathi sokumaketha. Ngokuqonda izinto ezifunwa yikhasimende kanye nezisusa ezingaba khona, unganquma uhlobo olungcono kakhulu lwemiyalezo oluzokulethela amakhasimende futhi wenze ukuthengisa.

Ulungele ukubona ukuzenzakalela kokumaketha isenzo?

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