Akwanele nje ukumaketha imikhiqizo noma amasevisi akho. Udinga indlela esebenzayo yokukala ukuthi utshalomali lusebenza kahle kangakanani. Lokhu kubizwa nge-Return on Investment (ROI).
Iyini i-ROI?
Investopedia ichaza i-ROI ngokuthi:
“Isilinganiso sokusebenza esisetshenziselwa ukuhlola ukusebenza kahle kwe-investimenti noma ukuqhathanisa ukusebenza kahle kwenani lemali etshaliwe. I-ROI izama ukulinganisa ngokuqondile inani lembuyiselo ku-investimenti ethile, ngokuhlobene nezindleko zotshalo-zimali. Ukuze ubale i-ROI, inzuzo (noma imbuyiselo) ye-investimenti ihlukaniswa ngezindleko ze-investimenti. Umphumela uvezwa njengephesenti noma isilinganiso”.
Ungabala kanjani i-ROI
Ekugcineni, uzobona i-ROI yakho ngendlela yokuthengisa okwengeziwe, kodwa ulinganisa kanjani ukuthi iyini i-ROI ekukhangiseni?
Indlela elula iwukuzama umshini wokubala we-ROI wokumaketha. Kuneziningana ezitholakala ku-inthanethi futhi ungathola eyodwa yazo lapha.
Ngedola ngalinye olichitha ekukhangiseni, kufanele ngabe uthola ukubuyiselwa okungaphezu kwedola. Kwesinye isikhathi i-ROI izohluka kuye ngendlela yokumaketha. Ngokwesibonelo, Imisebenzi yenzuzo ine ibalwa isilinganiso se-ROI se-SEO singama-$2.75 ku-$1 ngayinye, kuyilapho i- I-ROI yokuthengisa nge-imeyili iphakeme kakhulu ku-$44 kuwo wonke amadola asetshenzisiwe, ngokusho kwe-Direct Marketing Association. Ngenkathi imibono yokuthi yini eyenza i-ROI ezuzisayo izohluka, abathengisi ngokuvamile babheka i-5.1 njenge-ROI enhle.
Iyini i-ROI Kwezokumaketha?
I-ROI yakho yokumaketha izobandakanya inhlanganisela yezindlela. Lokhu kungaba yingxube ye:
- Ukumaketha nge-imeyili
- SEO
- Amaphepha amhlophe
- eziyimpumelelo
- Ukumaketha okungakahleleki
- Ukukhishwa kwezindaba
Ucwaningo lwakamuva oluvela ku-LinkedIn lubonisa ukuthi u-70% wabakhangisi bedijithali bayalinganisa i-ROI yemikhankaso yabo. Nokho, abaningi babo benza iphutha lokuyilinganisa ngokushesha. I-LinkedIn Okude Nokufushane kwe-ROI ucwaningo luxoxisane nabathengisi be-B4000B be-2. Ucwaningo luthole ukuthi abathengisi abaningi (77%) bebekala i-ROI yabo ekukhangiseni kwedijithali ngemuva kwenyanga eyodwa nje. Nokho umjikelezo ojwayelekile wokuthengisa we-B2B uhlala izinyanga eziyisithupha noma ngaphezulu. Ngakho-ke, ukulinganisa i-ROI yomkhankaso wakho wokumaketha kwedijithali maduze nje kufana nokungayilinganisi nhlobo.
Okunye okutholakele okubalulekile ukuthi abadayisi bedijithali basebenzisa izinkomba zokusebenza eziyinhloko (ama-KPI) njengesilinganiso. Kodwa-ke, ama-KPI abonisa kuphela imiphumela yesikhashana yokumaketha kwakho hhayi i-ROI iyonke.
Ngakho-ke ulinganisa kanjani i-ROI yakho ekukhangiseni kwedijithali? Kukhona inombolo enhle amamethrikhi ahlukene ongakufaka ku-ROI yakho. Nokho, Zest Digital iphakamisa ukugxila kokubili kwakho: ithrafikhi yakho nokuguqulwa.
Ukwenza izinto zibe lula ngokuqhubekayo, kukhona amafomula ayisisekelo ongawasebenzisa ukuze uthole i-ROI yebhizinisi lakho. Ukwenza izinto zibe lula nakakhulu, ungasebenzisa isibali se-ROI sokumaketha. Ungabona izibonelo lapha.
Isiphetho
Ukuqonda impendulo yombuzo othi “yini i-ROI” njengoba isebenza ebhizinisini lakho kubalulekile ukuze uphumelele. Ikuvumela ukuthi ubone ukuthi yiziphi izindawo zokumaketha kwakho ezisebenza kahle kakhulu. Ungabe usugxila kulezo zindawo. Ungakhohlwa ukulandelela i-ROI yakho esikhathini eside ukuze uthole isithombe esinemininingwane sokuthi yini esebenzayo nokuthi yini okudingeka ilungiswe kubhizinisi lakho elithile.
Qonda ama-metrics futhi uthole isithombe esicacile sokuphumelela kwemizamo yakho yokumaketha nge-SharpSpring. Ukuze uthole okwengeziwe noma ukuze cela i-demo, vakashela wethu iwebhusayithi namuhla.
Ulungele ukubona ukuzenzakalela kokumaketha isenzo?
Hlela i-DemoSpring demo yomuntu siqu, bukhoma namhlanje.
Hlela i-Demo yami