Ukumaketha okuqukethwe kwevidiyo: Izinzuzo namasu

Umbono wokumaketha okuqukethwe kwevidiyo awumusha. Okusha mayelana nokuqukethwe kokumaketha kwevidiyo ukuthi sekube yisizinda kanjani semizamo yokufinyelela nomkhankaso wamabhizinisi amancane emabhizinisini amakhulu. Uma ufana I-91% yamabhizinisi amancane, cishe awusebenzisi ngisho ne-YouTube. Ngokusekelwe ku Ucwaningo lwe-HubSpot, eziteshini eziyisithupha eziphezulu zokuxhumana nabantu, iziteshi ezine yilapho okuqukethwe kokumaketha kwevidiyo kubukwa kakhulu ngabathengi bomhlaba. Kubalulekile ukuthi uqale ukuhlunga isu lokumaketha okuqukethwe kwevidiyo, ukuze ungasali ngemuva. Ngaphandle kwekhithi yamathuluzi akho okukhiqiza ividiyo, ukusebenzisa isu lokumaketha okuqukethwe kwevidiyo ukusiza ukuqinisa okuvelayo kanye nekhono lokuguqula umkhondo kuyadingeka ukuze uthuthukise impumelelo yomkhiqizo wakho.

Nakhu ungaqala kanjani ngokumaketha kwevidiyo, isu lokuthuthukisa kanye nokuqukethwe. Landela lawa macebiso ukuze wakhe uhlelo lokumaketha okuqukethwe kwevidiyo olusebenzela umkhiqizo wakho njengoba sinweba ukuthi kuyini ukumaketha kokuqukethwe kwevidiyo.

Kuyini Ukumaketha Okuqukethwe Kwevidiyo?

Ukuchaza ukumaketha kokuqukethwe kwevidiyo, kufanele siqale ngomqondo wokumaketha okuqukethwe. Nansi incazelo ngokuya nge-Content Marketing Institute:

"Ukumaketha okuqukethwe kuyindlela yokuthengisa enhle egxile ekwakheni nasekusabalaliseni okuqukethwe, okubalulekile futhi okungaguquki ukuheha nokugcina izilaleli ezichazwe kahle - bese ekugcineni zenze inzuzo yamakhasimende enenzuzo."

Ngamanye amazwi, ukumaketha okuqukethwe yilapho usebenzisa okuqukethwe okuphoqayo ukuheha abantu kumkhiqizo wakho. Kuyisu lokushiswa okunensayo elingazami ukudayisela abantu lutho kuze kube sebengabalandeli bebhizinisi lakho.

Ngakho-ke, ukumaketha okuqukethwe kwevidiyo kuwukuthengisa okuqukethwe ngamavidiyo. Njengoba uzobona, kunomhlaba wonke wezinketho laphaya: amafomethi wevidiyo ahlukene, ubude, izinkundla, nezitayela. Ividiyo ingase isetshenziselwe ukuthuthukisa umkhiqizo noma isevisi, ukwandisa ukubandakanyeka kwakho eziteshini zomphakathi, ukufundisa izithameli zakho, nokwandisa ukufinyelela kwakho.

Amavidiyo angasetshenziswa njenge izixazululo zokuthengisa okuqukethwe ukuze umkhiqizo usakaze umlayezo wabo ngendlela efinyeleleka kalula kuzithameli zabo. Ngazo zonke izinketho ibhizinisi elingaba nazo ngokusebenzisa amavidiyo, ngokusobala kuyisitayela esingasetshenziswa yinoma yiliphi ibhizinisi. Nokho, kufanele uqhubekele phambili ngohlelo lokumaketha okuqukethwe kwevidiyo.

Kungani Udinga Uhlelo Lokumaketha Lokuqukethwe Kwevidiyo

Uma kucatshangelwa isikhathi, imali, nezinsiza ezidingekayo, ukumaketha okuqukethwe kwevidiyo akumele kukhiqizwe ngokuxhamazela. Qala ngokubuyekeza nokudala okuqukethwe ngokugxilile amasu wokumaketha amavidiyo ezisebenza kuzo zonke izici zemigomo nezidingo zebhizinisi lakho.

Amavidiyo amathathu alandelayo ayizibonelo okufanele uziqaphele lapho uthuthukisa okuqukethwe kwevidiyo yakho:

I-Reebok: Izinsuku ezingama-25,915- Ukubizela esenzweni okuphoqelelayo (CTA) kusetshenziswa ukuxoxwa kwezindaba okubonakalayo okunokuzwisisa okuhambisanayo okuhambisana netimu yokufaneleka yomkhiqizo ukuze kuphromothwe imikhiqizo yabo.

Ikhodi: Lokho Izikole Eziningi Ezingakufundisi- Ukusebenzisa abantu abaziwayo embonini ukukhuthaza imizamo yenhlangano engenzi nzuzo yokudonsela ukunaka kokuthi bangabasekela kanjani ukuze bathole ukufinyelela kusayensi yekhompyutha ezikoleni eziningi ezweni lonke.

I-Buzzfeed x Purina: Umdlwane- Ividiyo ekhuthazayo ehloselwe ukujabulisa ngesikripthi sevidiyo ngenkathi usebenzisa ukubekwa komkhiqizo ukuze uphawule uhlobo okufanele ulukhethele ukondleka kwenja yakho.

Kholwa noma ungakholwa, ividiyo njenge-a iqhinga eliphezulu lohlelo lokumaketha okuqukethwe ibilokhu ikhuphuka kusukela ngo-2017. Ngokusekelwe ku umbiko owenziwe yiHubSpot Research, ngaphezu kuka-50% wabathengi bathola amavidiyo kuwuhlobo lokuqukethwe abaluncamela kakhulu kunawo wonke. Ukulandela amavidiyo, izinhlobo zokuqukethwe ezilandelayo ezikhethwa kakhulu ama-imeyili noma izincwadi zezindaba, izithombe zomphakathi, nama-athikili ebhulogi, konke okuklelisa okungenani ngo-10% ukusebenza kancane kunamavidiyo. Yingakho ividiyo ilusizo lapho ulungisa indlela yokuqukethwe kwakho ngendlela esebenzayo khulisa ukuguqulwa futhi kukhulise ukuqwashisa komkhiqizo.

umfanekiso opopayi obonisa iphesenti labantu abafuna ukubona amavidiyo nokunye okuqukethwe emakhasini

Uma ubheka ngokombono wekhasimende, lifuna okungaphezu nje komkhiqizo noma isevisi yekhwalithi ephezulu. Babheka kumabhrendi ukuze bathole ulwazi, usizo, ngisho nokuzijabulisa. Amakhasimende azimisele ukwenza ucwaningo mayelana nomkhiqizo wakho uma ebona isidingo somkhiqizo noma isevisi yakho endleleni yabo yokuphila.

Isibonelo, uma unebhulogi entsha, ephoqayo noma okuthunyelwe kwe-podcast, sebenzisa amazwibela akhanga kakhulu kokuthunyelwe kwevidiyo yomphakathi. Ngale ndlela okuqukethwe osekuvele kukuhlelo lwakho kungaphromothwa futhi kusetshenziswe ngefomethi ehlukile ukushayela ithrafikhi eyengeziwe kokuthunyelwe okusha. Ukukhiqiza, ukuhlela, nokwabelana ngokuqukethwe kwevidiyo kungaba nzima, ngakho udinga uhlelo olucacile lokumaketha okuqukethwe kwevidiyo ukuze iqembu lakho lilandele.

Izinzuzo Zohlelo Lokumaketha Ngevidiyo

Kunezinzuzo ezimbalwa ezivela ngokuba nohlelo lokumaketha okuqukethwe kwevidiyo. Uzobona imiphumela engahambisani nebhizinisi lakho kuphela kodwa engasetshenziswa kuyo ukumaketha kwevidiyo kuma-ejensi ukusebenza egameni lamaklayenti.

Kungakhathaliseki ukuthi uyibhizinisi elincane noma i-ejensi, uzobona lezi zinzuzo ezintathu ezikhiqizwa isu lakho lokuqukethwe:

Zithonye Izinqumo Zokuthenga: Amathemba okuguqula kusuka ocingweni lwevidiyo yakho kuya esenzweni yindlela imikhondo engakhuphula ngayo ukuthengisa kwakho.
Nikeza Abantu Abakufunayo: Amavidiyo omphakathi amayelana nokuxhumana nezithameli oziqondise, ukwazisa abantu mayelana nemikhiqizo yakho okunikezwayo, nokuthola amasheya ukuze unwebe ukufinyelela kwakho.
Ukusebenza Okunyukile Kwezikhangiso: Izikhangiso zevidiyo kufanele zimise ukuskrola futhi zibe amakhasimende angaba khona okuthengwayo.

Cabangela ukuthuthukisa ikhono lakho lokumaketha leselula. Khumbula, uma uzimisele ukujwayelanisa amavidiyo namafomethi ahlukene, ungasebenzisa okuqukethwe okufanayo kuwo womabili amavidiyo amade namafushane. Yenza ifilimu isiqephu eside sokuqukethwe kwevidiyo, bese uyihlukanisa ibe iziqeshana ezimfushane ongazisebenzisa njengama-trailer nokuthunyelwe kwezokuxhumana. Bheka lokhu ziqondise ukusebenzisa futhi kabusha okuqukethwe kwevidiyo kuwo wonke amanethiwekhi omphakathi.

Ngokwenza okuqukethwe kwevidiyo kulungele iziteshi zomphakathi noma iwebhusayithi yakho, uzobona ukuthi ukumaketha kwevidiyo kuzokuveza kanjani lokho izethameli ezikudingayo kuwe ukuze uziguqule zibe abagqugquzeli bomkhiqizo abathembekile.

Ukutholakala kukhiye ekumaketheni kokuqukethwe kwevidiyo

Nini bangaphezu kwezigidi ezingama-61 abantu baseMelika kuphela abaphila nokukhubazeka, ukuqinisekisa ukuthi okuqukethwe kwakho kuyafinyeleleka kukwenza ukwazi ukwandisa izethameli zakho ukuze wandise imizamo yakho yokumaketha. Kuyinqubo ehamba kancane, kodwa amabhrendi nabakhangisi sebeqala ukunaka kakhulu ukufinyeleleka. Lokho kusho ukumaka umbhalo ukuze uphelele, ukuhlinzeka ngemibhalo yama-podcasts, nokugcwalisa amathegi a-alt. Cabanga ngendlela umklamo wakho osebenza ngayo ngokufinyeleleka engqondweni ukuze izethameli zakho zazi ukuthi uyazazi izidingo zazo, okungase kuholele ekwandeni kokuthengisa nesithunzi somkhiqizo wakho.

Ngokumangalisayo, ukumaketha okuqukethwe kwevidiyo kungaphambi komdlalo uma kuziwa ekufinyelelekeni. Kungani? Ngoba abantu abaningi babuka amavidiyo ngaphandle komsindo. Njengoba izilungiselelo zevidiyo zokudlala ngokuzenzakalela namavidiyo omphakathi aduma kakhulu, abantu abaningi bagcina beyizithulisa amadivayisi abo.

Qiniseka ukuthi ividiyo yakho inemibhalo engezansi ephawuleka ngokucacile futhi ihlelwe ngendlela yokuthi abantu baqonde umlayezo ngaphandle komsindo. Uma uthumela amavidiyo ku-inthanethi, gcwalisa yonke imininingwane ye-meta. Ayikho into efana nokuqukethwe okungahlangabezani nawo wonke amazinga okusebenziseka komsebenzisi. Gwema ukonakalisa umuzwa we-prospect nomkhiqizo wakho ngokukhetha ukuzizwisa okudijithali wonke umuntu angakusebenzisa.

Lungiselela Isu Lakho Lokuqukethwe Kwevidiyo nge-SEO neMidiya Yezokuxhumana

Cabanga ngokuthi abantu bazowathola kanjani amavidiyo akho. Kokubili i-SEO kanye nenkundla yezokuxhumana kufanele ibe yingxenye yohlelo lokumaketha okuqukethwe kwevidiyo yakho. Lokho kusho ukusebenzisa amagama angukhiye kumavidiyo nasezincazelweni ze-meta nokudala okuqukethwe okuphendula izintshisekelo zababukeli.

I-Google nezinye izinjini zokusesha ezinkulu njenge-Bing zikhuthaza amasayithi anezakhi ezisebenzisanayo njengokuqukethwe kwevidiyo. Ividiyo nezinye izengezo ezibukwayo zivame ukubalwa phezulu kunezihloko zendabuko, okwandisa ithuba lakho lokufika ekhasini lokuqala lama-SERPs.

Njengengxenye yesu lakho lokuqukethwe kwevidiyo, khetha ukuthi ufuna ukubeka phambili ukwabelana komphakathi noma ithrafikhi yewebhu. Yebo, ungalandela kokubili - kodwa ungase udinge ukukhiqiza okuqukethwe kwevidiyo okuhlukile kwe-SEO nezinjongo zokuxhumana. Uzodinga ukubheka ukumaketha kokuqukethwe kwevidiyo ngaphakathi kwesu lakho lokuqukethwe eliphakeme kanye nezinhloso zokumaketha.

Lapho ulungiselela iklayenti okuqukethwe, njenge-ejensi, kufanele ukhumbule ukuthi ithimba lakho licabangele ukuthi okuqukethwe kwevidiyo kuyinzuzo engcono kakhulu yomkhankaso wabo wokumaketha. Uma iklayenti lakho likuzinkundla zokuxhumana, okuqukethwe okukhiqiziwe kungasetshenziswa ukushayela ithrafikhi eyengeziwe kuwebhusayithi yabo futhi. Siza iklayenti lakho ligqame phakathi kwezimbangi zalo njengoba amanye amabhizinisi amancane namabhizinisi amakhulu ezibeka ethubeni lokuguqulwa okuphezulu.

Ukuba yi-ejensi, ibhizinisi elincane, noma ibhizinisi elikhulu, uzodinga ukuthuthuka njengomholi womcabango ngokudala amavidiyo ahlobene nebhizinisi lakho nolwazi lwesihloko.

Nazi ezinye izinqubo ezingcono kakhulu nezibonelo zendlela yokuthuthukisa amavidiyo kucatshangwa ngamakhasimende angaba khona.

Imikhuba Engcono Kakhulu Yokulungiselela Amavidiyo

Qinisekisa ukuthi ikhasi lakho lihambisana nevidiyo efakiwe futhi lenzelwe i-SEO: Ukuze ulungiselele ividiyo yakho futhi uthole ukubekwa okuphezulu ku-SERPS, qiniseka ukuthi lonke ikhasi lakho ividiyo eshumekwe kulo lenzelwe i-SEO noma injini yokusesha ngeke ilikhase ukuze ithole amagama angukhiye owahlosile.

Yenza izithonjana zakho noma isithombe sekhava sihehe: Lokhu kufana nesihloko se-imeyili noma ikhava yencwadi. Uma ungazijabulisi izithameli zakho, ngeke zibe nentshisekelo kuvidiyo yakho. Sebenzisa lesi sithombe ukuze ubazise ukuthi yini okufanele bayilindele.

Faka okulotshiweyo kwevidiyo: Akukona kuphela okulotshiweyo kwevidiyo okukwazi ukukhulisa izidingo zokufinyeleleka zababukeli bakho, kodwa futhi kusebenza njengekhophi yekhasi engakusiza ukuthi uhlele kahle emibuzweni eminingi.

Sebenzisa amathuluzi wokuzenzakalelayo wokumaketha ividiyo: Ividiyo ibalulekile esu lakho lokuzenzakalela lokumaketha. Ngesofthiwe ye-automation ungakwazi ukuhlela, ukuhlela, futhi ubuke izibalo kusistimu eyodwa. Wonke ama-metrics ajulile angabonisa abakhangisi lapho bethola khona amaphuzu aphambili, ukuze bakwazi ukucwenga isigaba sabo sokukhulisa ukuze kuguqule ukuthengisa okwengeziwe.

Izibonelo zeziteshi ze-YouTube ezilungiselelwe

HubSpot: Inkundla yokukhula yokumaketha ene-Marketing Hub, Ihabhu Lokuthengisa, Ihabhu Yesevisi, kanye ne-CRM yamahhala enamandla. Okuqukethwe kwabo kwe-YouTube kuklanyelwe ukufundisa izethameli zabo ngeziqeshana zamathiphu namasu okumaketha okudijithali.

I-Guitar Center: Ikhaya leziginci ezidumile emhlabeni wonke, ezinye izinsimbi ezihlukahlukene, isofthiwe yokuqopha, igiya lesitudiyo, nokunye. Isiteshi sabo se-YouTube sihlanganisa amakhonsathi avela kubaculi, izinhlolokhono zamaciko, amademo egiya, nokugqamayo.

Headspace: Inkundla yezikhathi zokuzindla eziqondisiwe ezinhlelweni zayo zokusebenza ze-iOS ne-Android. Njengesengezo sezinhlelo zokusebenza, isiteshi esisemthethweni se-YouTube sinikeza izikhathi ezimfushane zokuzindla, amathiphu okuzindla, nezithiyo ezivamile zokuzindla, ikakhulukazi kwabaqalayo.

Kamuva: Inkundla yokumaketha yenkundla yezokuxhumana lapho ungakwazi ukuhlela kahle isu lakho lenkundla yezokuxhumana ukuze uthole amanethiwekhi omphakathi aphezulu kusukela kuzinhlelo zokusebenza zayo ze-iOS ne-Android. Ngaphezu kwenkundla, isiteshi sabo se-YouTube sinamathiphu namasu okufunda ukuthi ungakuthuthukisa kanjani okuqukethwe kwakho kwenkundla yezokuxhumana.

Ziningi izindlela nezindawo zokukhangisa ividiyo yakho, njenge-Facebook, Instagram, noma i-YouTube. Amasu akho awanamkhawulo ngamaqhinga amaningi angakhokhwa noma aphilayo. Thatha okufundile futhi ulalele izethameli zakho ngokuthi zingenza kuphi izinguquko ohlelweni lwakho lokumaketha ngokuqukethwe kwevidiyo. Ingxenye ebaluleke kakhulu ukuqala. Ukuze ufunde kabanzi mayelana nesu lokumaketha okuqukethwe kwevidiyo kanye nokuzenzakalela kwa-SharpSpring, Xhumana nathi or thola idemo.

Imibuzo Evame Ukubuzwa Ngokumaketha Okuqukethwe Kwevidiyo

Ngikudala Kanjani Okuqukethwe Kwevidiyo Ukuze Ngimakethe?

Qala ngokukhomba izethameli zakho bese usho uhlelo lokuqukethwe kwevidiyo yakho. Qiniseka ukuthi uhlanganisa imisebenzi ebalulekile njengamaphoyinti okukhuluma noma iskripthi, ingemuva elifanele lesethingi yevidiyo yakho, nokukhanya kokuhlola nomsindo. Kusuka lapha uzorekhoda, uhlele, futhi ulayishe ividiyo yakho, ukhumbula ukulandelela izibalo ukuze uthole imikhuba ehamba phambili kuphrojekthi yakho elandelayo.

Kungani Amavidiyo Elungele Ukumaketha Okuqukethwe?

Amavidiyo ayithuluzi elisebenzisanayo elisiza abangaba abathengi ukuthi bafunde ngomkhiqizo wakho. Sebenzisa ividiyo ukwenza amathemba azizwe ekhululekile futhi eqiniseka ekuthengeni kuwe. Amavidiyo alungele izethameli zakho futhi amagama osesho avamile azungeze isihloko sokuqukethwe angalungiselela kangcono izinjongo ze-SEO.

Liyini Isu Lokuqukethwe Kwevidiyo?

Isu lokuqukethwe kwevidiyo imigomo yedizayini echaza idizayini yakho, imidwebo/ukugqwayiza, kanye/noma isitayela sesinematography. Isitayela sokuqukethwe nethoni kuzosetshenziswa ukwenza umkhiqizo ugqame ngesabelomali esabelwe sokukhiqiza.

Siyini Isibonelo Sokumaketha Ngevidiyo?

Isibonelo esisodwa esidumile esisetshenziselwa ukugqamisa umkhiqizo idemo yomkhiqizo. Ubufakazi besevisi yamakhasimende, amazwibela angemuva kwesigcawu namavidiyo asemfashinini ezinye zezibonelo ezengeziwe. Ukuba nezinketho kukuvumela ukuthi udale futhi uthuthuke njengoba izibalo zakho zibika ukusebenza kokuqukethwe kwakho.

Ulungele ukubona ukuzenzakalela kokumaketha isenzo?

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