Ukusebenzisa iMarketing Psychographics

Iyini I-Psychographics Kwezokumaketha

Uma ucabanga ngezisombululo zokumaketha, kubalulekile ukuthi ucabangele izibalo zezethameli ofuna ukuzifinyelela ngemilayezo yakho yokumaketha. Kuze kube manje, izinzuzo zokumaketha kwengqondo ngokuvamile azinakwa. I-Psychographics ingasiza ekwakheni umbono ocacile wezisusa zabathengi nokuthi yini ebaluleke kakhulu kubabukeli abahlosiwe. Ngakho-ke, lisho ukuthini ngempela igama elithi psychographics uma kuziwa ekukhangiseni?

Incazelo yokumaketha kwengqondo ithi:

"Ukusetshenziswa kwezibalo zabantu ukucacisa izimo zengqondo nokuthandwa kwengxenye ethile yabantu, njengasezifundweni zokumaketha."

I-Psychographics ithatha ukumaketha kufinyelele ezingeni elisha ngokugxila ekutheni kungani uqondise iqembu elithile. Ukumaketha kwencazelo ye-Psychographics kunikeza abakhangisi ukuqonda okwengeziwe kwemizwelo yamakhasimende abo, amanani kanye nokuziphatha. Iphinde ihlonze izinto abazithakaselayo kanye nendlela yokuphila evamile abayikhethayo.

Abanye baphikisa ngokuthi ukumaketha kwengqondo kusebenza kakhulu kunezibalo zabantu ekufinyeleleni abathengi abaqondiwe. Ukusetshenziswa kwe-psychographics ekukhangiseni kunenzuzo enkulu, kudala imikhankaso ehambisanayo ehambisana nomthengi ophelele.

Ungayisebenzisa Kanjani I-Psychographics Ekukhangiseni Kwakho

Uma usuwaqonda ama-psychographics omthengi, ungathuthukisa imikhankaso yokuthengisa enomthelela omkhulu. I-Psychographics isivele isetshenziswa kabanzi amabhrendi amakhulu emhlabeni jikelele - u-Hilton uyisibonelo esisodwa nje somkhiqizo ophumelelayo okwamanje osebenzisa i-psychographics.

Ngo-2015, u-Hilton udale uhlelo lokusebenza lwe-Facebook olubizwa nge-Holiday Matchmaker. Uhlelo lokusebenza lulinganise 'okuthandwa' kwe-Facebook ukuze kutholwe uhlobo lwabahambi abalusebenzisile. Yabe ihambisana nemiphumela efaneleka kakhulu nesitayela sokuhamba esikhethwa ngumsebenzisi we-Facebook. Lokhu kuphumele emazingeni aphezulu okuchofoza kanye nomkhankaso wokumaketha oyimpumelelo.

Ubuhle bangempela be-psychographics ukuthi ingasetshenziswa kungakhathaliseki ukuthi usayizi noma isigaba sebhizinisi lakho. Isibonelo, isiqalisi esisafufusa singahlola amakhasimende angaba khona futhi sisebenzise ulwazi eluqoqisayo ukuze sidale umkhiqizo ongcono kanye nesu lokumaketha elithuthuke kakhulu.

Cabanga ngamakhasimende akho afanelekile futhi ubheke imikhankaso yakho yamanje. Zibuze ukuthi ukumaketha kwengqondo kungasetshenziswa kanjani ukukhomba kangcono abathengi.

Imikhankaso Yokumaketha Okuhlosiwe

I-Psychographics ingasetshenziswa uku:

Lungiselela izihloko zezindaba
Qalisa imikhankaso yezikhangiso
Imakethe ohlwini lwakho lwe-imeyili
Thuthukisa umkhiqizo wakho, izincazelo zezinto, okuthunyelwe kwebhulogi, ukumaketha kwevidiyo nezikhangiso eziku-inthanethi
Lungiselela ukuthuthukiswa komkhiqizo

Ukuthola I-Psychographics Ukuze Uthole Idatha Yekhasimende Ethize

Manje njengoba unombono wokuthi ukumaketha kwengqondo kungazuzisa kanjani, kunezindlela ezahlukahlukene zokuzithola, kufaka phakathi:

Amaqembu okugxila
Ucwaningo/ucwaningo lwezimakethe
Idatha yokuhlaziya, njenge-Google Analytics
Ukucabangisisa
Izingxoxo zamakhasimende
ezokuxhum
Ukuhlolwa kwe-A / B
eziyimpumelelo

Uma usunedatha oyidingayo, sekuyisikhathi sokwenza ukumaketha kwengqondo esenzweni. Ungakwazi ukusebenzisa le datha ukuze udale imikhankaso yokuthengisa ephumelelayo, eqondiswe kukhasimende lakho eliphelele.

Ungayisebenzisa Kanjani Idatha Ngokumaketha Kwezengqondo

Ukuthuthukisa Okuqukethwe Kwakho

Yilapho ukumaketha okuqukethwe kungase kube ngokwakho. Ngokusebenzisa idatha yokumaketha kwengqondo, ungakha imikhankaso eqondiwe okungenzeka ukuthi ihambisane nezithameli zakho. Uzoba nombono ocacile wokuthi yiluphi uhlobo lokumaketha olubasebenzela kangcono (okubhaliwe, okusebenzisanayo, ividiyo, okuqukethwe kwe-imeyili njll.) futhi ungaqala ukudala isu lakho lokuthumela imiyalezo ngokusekelwe kulolu lwazi.

Imeyili yokuziphatha ngokusekelwe

Thuthukisa kakhulu ukumaketha kwakho nge-imeyili esuselwe ekuziphatheni. Ngokusebenzisa ithuluzi lokumaketha elizenzakalelayo, ungathumela imilayezo yomuntu siqu ngokusekelwe ekuziphatheni kwekhasimende lakho. Lezi zinhlobo zama-imeyili okungenani zisebenza kahle ngo-39%, ngokocwaningo oluvela ku-Marketing Sherpa.

Dala futhi Yakha Abantu Babathengi

Nge-psychographics, unalo lonke ulwazi oludingayo ukuze wakhe futhi wakhe abantu abanembile abathengi futhi uqondise abathengi ngokunemba okukhulu.

Sebenzisa I-Psychographic Marketing ukuze Uthole Amakhasimende Akho Afanelekile Ngemithombo Yezokuxhumana

Hlaziya ukusabela okuvela ku-Facebook, Twitter, LinkedIn nakwezinye izingosi zokuxhumana ukuze ugxilise kangcono imikhankaso yakho yokuxhumana nabantu. Sebenzisa izibalo ukuze uthole ukuthi abalandeli bakho baphendula ini futhi uvumelanise imilayezo yakho ukuze ifanele bona.

Imicabango Final

I-Psychographics akuyona nje enye i-buzzword. Ukusebenzisa i-psychographics definition marketing kunikeza ulwazi ongeke uluthole ngokusebenzisa izibalo zabantu uwedwa futhi kwenza abakhangisi bathuthukise imikhankaso esebenza ngempumelelo eqhutshwa idatha.

Ngokusebenzisa kahle ukumaketha kwengqondo, ungathuthukisa ukuthengisa ngoba uzoqonda ukuthi yini ebaluleke kakhulu kubathengi abangaba khona.

I-SharpSpring, Inc. iyinkampani ezishintshayo zokumaketha futhi ingasiza ibhizinisi lakho ukuthi likhulise ukumaketha kwengqondo, okuhlanganisa ukumaketha nge-imeyili kanye ne-CRM, ngokugxila ekunikezeni i-ejensi yokumaketha yedijithali mpo. Ukuze uthole ulwazi olwengeziwe noma ukucela idemo, vakashela iwebhusayithi yethu namuhla.

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