Emhlabeni wanamuhla wokukhangisa ku-inthanethi, ukuzibandakanya kwabezindaba kwezenhlalo sekuyinto esemqoka ekufukuleni ukuqwashiswa komkhiqizo nokwenyuka kwezinga lokuguqula. Uma ama-akhawunti wakho wemidiya yezenhlalo engakhi ukubandakanyeka okwanele, lokho kungapela inselelo enkampanini yakho.
I-Social Media Engagement Sichazelo
Kuneziteshi eziningi zenkundla yezokuxhumana ngaphandle kwe-Facebook ongazisebenzisa ukusiza ukuthuthukisa ukubandakanya komkhiqizo. Ukusebenzisa izinkundla ezahlukene zokuxhumana kungakhuphula ukuqwashisa, kukhuphule ukubandakanyeka kanye nokukhulisa ithrafikhi kuwebhusayithi yakho. Yingakho kubalulekile ukuthi ufunde ukusebenzisa nokuphatha ama-akhawunti amaningi eziteshini ezimbalwa zenkundla yezokuxhumana.
Kunezici ezimbalwa zokuphatha kahle ama-akhawunti enkundla yezokuxhumana okudingeka uzicabangele ngaphambi kokwakha isu. Okokuqala, izethameli zakho zithanda kuphi ukuhlanganyela ku-inthanethi? Uma ngabe izibalo zakho zabantu sezindala, cishe zizosebenza kakhulu ku-Facebook kodwa zingasebenzi eziteshini zezokuxhumana ezifana ne-Snapchat. Kodwa-ke, uma izithameli zakho okuhlosiwe kunguGen Z, kungenzeka ukuthi zisebenze ku-Snapchat, TikTok naku-Instagram.
Ngemuva kokuthi ucabangele izibalo zabantu ezithameli zakho ozihlosile, cabanga ngomkhiqizo wakho. Yiziphi izinkundla zokuxhumana ezizokhombisa kangcono imikhiqizo noma amasevisi akho? I-Instagram iyinkundla enhle yokuthumela izithombe namavidiyo athokozisayo ukuze abalandeli bakho bahlanganyele nawo. Ungasebenzisa futhi inkundla ukuthumela izindaba futhi ube bukhoma, okungangeza ukuthinta komuntu siqu.
Uma usebenzisa inkampani yesifunda, kazwelonke noma yamazwe ngamazwe, uzodinga ukufunda ukuphatha ama-akhawunti amaningi enkundla yezokuxhumana. Lokhu kusho ukuthi noma unezindawo ezimbili emadolobheni amabili ahlukene, zombili lezo zindawo zidinga ama-akhawunti azo ezokuxhumana. Ukwenza lokhu kungase kubonakale kuwumsebenzi omningi, kodwa kuwufanele ngoba kusiza ukwakha ikhasimende lakho ngaphakathi komphakathi wendawo.
Ungakwazi futhi ukuqasha umphathi wenkundla yezokuxhumana ukuthi aphathe wonke ama-akhawunti owenzayo. Uma ubuzibuza ukuthi ungaphatha kanjani ama-akhawunti amaningi ezinkundla zokuxhumana ebhizinisi, ungazenzela noma uqashe othile ukuthi akwenzele wona. Akuwona wonke umuntu owazi ukuphatha ama-akhawunti ezinkundla zokuxhumana. Uma ucabanga ukuthi kuzothatha isikhathi sakho esiningi ukuze ufunde leli khono elibalulekile, khona-ke ungathola kalula umphathi wezokuxhumana onolwazi noma inkampani yokuphatha imithombo yezokuxhumana ukuze ikunakekele lokhu.
Uma ukhetha ukuhamba ngendlela yokuphatha iziteshi zakho zenkundla yezokuxhumana ngokwakho, nazi izinyathelo ezimbalwa ongazilandela:
- Bhala phansi isu lakho lenkundla yezokuxhumana. Noma ngabe wenza konke wena noma uqashe ithimba lochwepheshe benkundla yezokuxhumana, kubalulekile ukuthi uhlale kumkhiqizo. Ukuhlala kumkhiqizo kungaba nzima uma ungenalo isu elihlelwe kahle. Isu lakho lenkundla yezokuxhumana lidinga ukufaka izinqubomgomo, izinqubo kanye nomhlahlandlela wesitayela onemininingwane wonke umuntu oseqenjini awulandelayo.
- Sebenzisa isofthiwe yezokuxhumana. Uma unokuqukethwe ofuna ukukuthumela eziteshini eziningi zenkundla yezokuxhumana, kungcono ukuthi ube nohlobo oluthile lwesofthiwe yenkundla yezokuxhumana engathumela kuwena.
- Dala ikhalenda. Ikhalenda lokuhlela lingahamba ibanga elide ekudaleni okuqukethwe. Lokhu kudlala isu futhi kuzoqinisekisa ukuthi uhlala unokuthile ongakuthumela ngesikhathi esifanele. Ingakusiza futhi ukukhomba izikhala kokuqukethwe nanoma imaphi amathuba aphuthelwe.
- Bheka umsebenzi. Ukuzibandakanya kuyisici esibaluleke kakhulu ekuphatheni ama-akhawunti ezinkundla zokuxhumana. Inani labalandeli alinandaba kangako uma bengasebenzi kokuthunyelwe kwakho. Izinkampani zibona imiphumela engcono namazinga okuguqulwa aphezulu ngokulandela okuncane, okusebenzayo. Qaphela uhlobo lokuqukethwe izethameli zakho ezigxile kukho kakhulu futhi uzinikeze okuningi kwakho.
- Hlola kabusha. Ungayeki ukuhlaziya iziteshi zakho zenkundla zokuxhumana nokuthi zisebenza kanjani. Uma okuthile kusebenza manje, kungase kungasebenzi esikhathini esizayo. Kubalulekile ukuhlala ngaphambi kwamathrendi futhi ulungele ukulungisa isu lakho lenkundla yezokuxhumana uma kunesidingo.
I-SharpSpring, Inc. iyinkampani ezishintshayo zokumaketha egxile ekusizeni amabhizinisi azuze inzuzo ephezulu eziteshini zawo zezokuxhumana. Ukuze uthole ulwazi olwengeziwe noma ukucela idemo, vakashela Iwebhusayithi yethu namuhla.
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