Izinzuzo Zezixazululo Zokumaketha Okuqukethwe

Ngakho-ke, uyazibuza: kungani usebenzise ukumaketha kokuqukethwe? Ukuthengisa okuqukethwe kuqukethe amaqhinga okufanele uwacabangele lapho ukhulisa izethameli zakho futhi ukhulisa ukuqashelwa komkhiqizo wakho. Lapho echaza: “Kuyini ukumaketha okuqukethwe?” kunezixazululo eziqondiswe ekudaleni intshisekelo emnikelweni wakho ngokusekelwe kukhwalithi yesu, ubuchwepheshe, kanye nethalente elisetshenzisiwe. Njengengxenye eyinhloko yanoma yiliphi isu lokumaketha kwedijithali, ukulandela indlela eyaziwa yimboni yokumaketha okuqukethwe kuzokusiza ukuthi udale okuqukethwe kwekhwalithi ephezulu ngokushesha kuyilapho ukhulisa i-ROI yokuqukethwe ukuze kuzuze inkampani yakho iyonke.

Ngakho-ke, manje uyazi ukuthi ukuthengisa okuqukethwe kuyini, yini ukubaluleka kokumaketha okuqukethwe emabhizinisini? Ukuthengisa okuqukethwe kunikeza izinzuzo eziningi, okuhlanganisa:

Ukufundisa Abathengi kanye Nokunquma Izinqumo Zokuthenga

Omunye wemibuzo ephezulu ikhasimende elizoyibuza uthi: 'Ingabe umkhiqizo/isevisi yakho ingaxazulula inkinga yami?' Ngokuhlinzeka ngokuqukethwe okufundisayo nokusebenzisanayo, umthengi wakho angabona izinzuzo nezici. Lesi sitayela sokumaketha okuqukethwe kwebhizinisi sazisa isinqumo sokuthenga futhi senza umthengi azethembe ngokwengeziwe ekuthengeni.

Izixazululo Zokumaketha Okuqukethwe Zisebenza Ngezindleko

Ukuthengisa okuqukethwe kuthengwa kakhulu kunezinye izinhlobo zokumaketha. Izibalo ezivela ku-Demand Metric zibonisa ukuthi ukumaketha okuqukethwe ishibhe kakhulu, kubiza I-62% ngaphansi kunezindlela ezingaphezu kwendabuko zokuthengisa. Kuyasebenza futhi ngokwengeziwe ekwakheni umkhondo futhi ine-ROI enhle<.

Ukuzibandakanya Kwekhasimende Okuthuthukile

Izigidi zemikhiqizo ziyaqhudelana ukuze zinakwe, futhi ukuxhumana kwamakhasimende kungaba yinselele. Kodwa-ke, uma wethula izixazululo zokumaketha okuqukethwe kukhuthaza ukuzibandakanya ngokukhuthaza ukuphawula nokwabelana.

Kuholela Kakhulu

Wonke amabhizinisi angazuza emithonjeni emisha. Ukubaluleka kokumaketha okuqukethwe kukhonjiswa ngamaqhinga asetshenziswa ukuze kuqashelwe abaqondisi abaqeqeshiwe. Ngokwenza okuqukethwe kwekhwalithi ephezulu, ungaheha ababhalisile abaningi futhi uvikele imikhondo eyengeziwe.

Ukukhulisa Ukuhola

Uma usuvikele obhalisile noma oholayo, uzofuna ukuqhubeka nokwakha ubudlelwano. Mayelana nokumakethwa kokuqukethwe, lokhu kungasho ukunikeza amashidi okukopela amahhala, izinhla zokuhlola, ama-eBooks amafushane, noma izifanekiso. Okuqukethwe komuntu siqu, imikhankaso yokuconsa, nabaphenduli abazenzakalelayo nakho kuyizixazululo ezisebenzayo zokumaketha okuqukethwe.

Ukudluliselwa Okuningi Kokufuna Okuphathekayo

Amawebhusayithi amaningi athembele kuthrafikhi yosesho lwemvelo ngokwezinga elithile, kodwa ucwaningo lubonisa ukuthi ithrafikhi yokusesha yezinto eziphilayo iyehla. Ngokombiko we-Merkle Digital Marketing, izinjini zokusesha ezinkulu i-Google, i-Bing, ne-Yahoo! konke kuthumele ithrafikhi encane ye-organic ngo-2019. Nokho, ukumaketha kokuqukethwe kungaholela ekunyuseni okuholayo kwe-organic.

Kwengezwe Izabelo Zemithombo Yezokuxhumana

Ukumaketha okuqukethwe kungaheha ukwabelana okuningi kwezokuxhumana, ekugcineni kuletha ithrafikhi eyengeziwe kuwebhusayithi yakho. Okwamanje, ukumaketha okuqukethwe kwevidiyo iyindlela ephezulu esetshenziswa ukuheha izethameli. Nokho, uhlobo lokumaketha lokuqukethwe owabelana ngalo ezinkundleni zokuxhumana kufanele luhluke kuye ngokuthi ukuyiphi indawo. As ClearVoice uthi:

"Uhlobo lokumaketha kokuqukethwe olusebenza kahle embonini ngayinye luyahlukahluka kakhulu… Isibonelo, ama-infographics yifomethi yokuqukethwe esebenza kahle kakhulu kwengxenye eyodwa kwezintathu ezimbonini."

Ukugcinwa Kwamakhasimende Kwenziwe Ngcono

Ukuthuthukisa izinhlelo zokwethembeka nokusebenzisa okunikezwayo okukhethekile kungenye yezindlela ezimbili zokukhuthaza ukugcinwa kwamakhasimende. Ukumaketha kokuqukethwe kudlala indima ebalulekile kulokhu, futhi.

Ngokudala okuqukethwe okusha okuvamile, unikeza amakhasimende akho isizathu sokuqhubeka nokubuyela kuwe. Okuqukethwe kungase kuthathe uhlobo lwamabhulogi, ividiyo nokumaketha okusebenzisanayo, amademo emikhiqizo, nezibuyekezo.

Ukudalwa kokuqukethwe kuyinto ehamba phambili kubakhangisi abanengxenye enkulu yokubalwa kokuqukethwe kokumaketha 26% wesabelomali sokumaketha se-B2B. Izinzuzo zokumaketha okuqukethwe zinomthelela ekwenzeni izinqumo kwezithameli ngaphezu kwamanye amasu. Nazi izinzuzo ezinhlanu eziphezulu zokumaketha okuqukethwe kwamabhizinisi:

1. Ukuthola udumo ezinkundleni zokuxhumana: Ukwenyuka kokulandela okususelwe kokuqukethwe kwekhwalithi kuzoba yinzuzo yakho uma uhlose ukubona ukuguqulwa kumkhondo. Landela ngomkhondo ukusebenza kwemikhankaso yokuqukethwe ngamathuluzi afana nala I-SharpSpring Social ukuqaphela lapho ungalungisa khona isu lakho lokukhula okuqhubekayo.

2. Khiqiza abaqondisi abafaneleke kakhulu: Ukumaketha okuqukethwe kukuvumela ukuthi ushumeke izingcingo-esenzweni (CTA) kokuqukethwe kwakho ukuze ukhiqize ukuthengisa kwethimba lakho labadayisi. Okuqukethwe okuqondisa izethameli zakho ekhasini lakho lokubikezela ngokuhambisana nomkhankaso wakho kuzobakhuthaza ukuthi bafunde kabanzi ngethemba lokuguqulwa okwengeziwe.

3. Okuqukethwe koqobo: Ukudala okuqukethwe okucatshangelwayo, okumisa ukuskrola kuzothonya izethameli zakho ukuthi zixhumane nawe futhi zithole ulwazi ukuze zithenge okufundile. Okuqukethwe koqobo uma kuqhathaniswa nezithombe zesitoko noma amavidiyo azosebenza kangcono ukuze uhlangabezane nezinhloso zakho. Lokhu kungenxa yabasebenzisi abaningi abathatha ucwaningo lwangempela kanye nesakhiwo esihle sangokwezifiso lapho bethola ukwazi uhlobo lwangempela.

4. Ukubonakala okwengeziwe nge-SEO: Ngenxa yemizamo ye-SEO nokungaguquguquki, okuqukethwe kwekhwalithi ephezulu kwebhizinisi lakho kuzoba nokubonakala okwengeziwe futhi kwakha igunya nezithameli. Imodeli yeqoqo ethuthuke kahle izoba yisisekelo sokuqukethwe kwakho ukukusiza ekulengeni phezulu ezinjinini zokusesha.

5. Isu elihle lizokonga imali: Ngezindleko zokumaketha kokuqukethwe, ukugcina ukuzijwayeza okungaguquki kungavumela umkhiqizo ukuthi wakhe isu lokumaketha elingabizi kakhulu. Imiphumela eqinisayo izodonsa kuhlu oluhlukene lwethrafikhi ukuze kuhlanganiswe i-ROI.

Ukuphokophela le miphumela phakathi nezigaba zakho zokuhlela kuzokuvumela ukuthi uxazulule amaphuzu ezinhlungu futhi uzwe imiphumela yezinzuzo zokumaketha okuqukethwe. Ukwengeza, ngamamethrikhi wokuqukethwe, uzokwazi ukukala ukuthi iziphi izindlela ezilungele inkampani noma iklayenti lakho.

Igama elithi 'ukumaketha kokuqukethwe' belilokhu ligcwele isikhashana manje, kepha abantu abaningi abaqondi ngempela ukuthi lichaza ukuthini. Inhlangano Yokuthengisa Okuqukethwe (i-CMA) ichaza ukumaketha kokuqukethwe njenge:

"Ukuvuselelwa kokudala okuqukethwe okuhlelwe okuhleliwe kuzo zonke iziteshi zemidiya kanye namapulatifomu ukuletha ubudlelwano obukhona, inani labathengi kanye nempumelelo elinganisekayo yemikhiqizo".

Ukuthengisa okuqukethwe kwebhizinisi kunevelu efakazelwe. Akufanele kumangaze ukuthi iziphakamiso zokusebenzisa izixazululo zokuthengisa okuqukethwe ziyaholwa njengamanje ngabadayisi abaningi. Lena indlela efakazelwe yokwandisa ukuguqulwa, ukwakha ukwethembana nobudlelwano, nokuheha abathengi.

Funda ngokubaluleka kokumakethwa kokuqukethwe kusukela kuzibalo, dala okwengeziwe ukukhangisa kokuqukethwe okunamandla imikhankaso, yenza ngokuzenzakalelayo, futhi uthuthukise ama-imeyili enziwe aba ngezakho kakhulu ngenkundla yokumaketha ye-SharpSpring kanye ne-automation CRM. Ukuze uthole okwengeziwe, noma idemo yamahhala, vakashela iwebhusayithi yethu namuhla.