Yini i-CRM?

Isifinyezo esithi “CRM” simele ukuphathwa kobudlelwano bamakhasimende. Umqondo weCRM awuhlukile kubudala bedijithali, njengoba bekufanele sihambe njalo emanzini obudlelwano bamakhasimende ngempumelelo. Kodwa-ke, isifinyezo se- "CRM" sesifana nezingxenyekazi zobuchwepheshe ezisiza ekuphatheni ukuxhumana kwamakhasimende nokuxhumana.

Uma kukhulunywa nge-nitty-gritty, noma kunjalo, luyini uhlelo lweCRM?

Ungayisebenzisa kanjani ngempumelelo?

Njengoba kunezinketho eziningi kangaka, ungabona kanjani okungcono kakhulu I-software ye-CRM wena neqembu lakho?

Isebenza Kanjani iCRM?

Isoftware yeCRM enhle inikezela ngamandla ukuhola amagoli amakhono, irekhodi lakho konke ukuxhumana kwamakhasimende, nokuhlanganiswa okungenamthungo namanye amathuluzi wokumaketha nokuthengisa (njenge-automation yokumaketha, i-CMS, nesoftware yokuhlangana). Inhloso ukufaka ukuxhumana phakathi kwenkampani yakho namakhasimende akho.

Ukusetshenziswa ngempumelelo kobuchwepheshe beCRM kusiza amaqembu okuthengisa nawokumaketha ukuthi asebenze kahle kakhulu ukuqinisekisa ukuthi amakhasimende athola umyalezo ongaguquguquki kuzingxenyekazi zonke futhi athole izimpendulo kuyo yonke imibuzo yawo.

Lokho i-CRM OKUNGAKHO

I-CRM ayisiyona eyokushintshwa kocwaningo lwezethameli eziqondiwe

I-CRM ingakusiza ukuthi uhlele kahle izithameli zakho, kepha udinga ukwenza ucwaningo lwakho ngaphambi kokunquma ukuthi ungayisebenzisa kanjani kahle isoftware yakho ye-CRM.

Ukwakha izithameli zakho ezihlosiwe kufaka phakathi amaphrofayili wabantu bakho ongabahola, afana nobulili, ubudala, imali engenayo, nendawo. Udinga futhi ukunquma ukuthi iziphi izinhlobo zokuziphatha asebevele bezibandakanya nazo, njengokuthi ungazithola kuphi ku-inthanethi nokuthi iyiphi inkinga noma umkhiqizo ongayixazulula. Lokhu kwenzeka ngokucwaninga idatha yomlando, izitayela zamanje, nesimo sabo sengqondo ngemikhiqizo nezinsizakalo ezifana neyakho.

Lapho usuzazi izithameli zakho eziqondiwe, kufanele ube nesithombe esicacile sendlela yokusebenzisa ukuthengiswa kwe-inthanethi ukuthola nokuxhumana kahle nabo. Ngiyethemba, lokhu kuzoholela ekutheni baxhumane ne-CRM yakho. Ukusebenzisana kwabo ne-CRM yakho kungakusiza ukuthi uqhubeke ucwengisise izithameli zakho ezihlosiwe, wakhe i- umthengi persona, futhi wenze kangcono ukumaketha kwakho ngokwezidingo zabo.

I-CRM ayiyona Eyodwa futhi Yenziwe

Njengazo zonke izici zokumaketha nokuthengisa, awukwazi ukumane usethe isoftware yakho yobudlelwano bamakhasimende bese uyibiza ngosuku. Sebenzisa idatha oyizuzayo ukuze wenze kube ngokwakho imilayezo yesikhathi esizayo futhi usize ukuhambisa umkhondo wakho ngomngcele wokuthengisa.

I-CRM akuyona indlela yokususa isici somuntu sokuphathwa kobudlelwano

Akunandaba ukuthi wazi kangakanani amakhasimende akho, kwesinye isikhathi angakumangaza. Bangakubuza umbuzo obungawulindele noma ube nokukhathazeka okudinga ukubhekelwa. Ukuba nomuntu ophendula kulokhu ngqo kunokuba nethemba lokuthi isoftware yakho ye-CRM ikuthola kahle kungenza umehluko omkhulu ekwenzeni umuzwa wokuhola uzwakale. Futhi ukulalela kubalulekile ekugcineni amakhasimende ajabule.

Isebenziselwani iCRM?

Ikhasimende lesimanje lilindele ukuthi ama-brand akhetha ukuqonda izidingo zawo, enze okuqukethwe kwawo kube ngokwakho, futhi anikeze inani langempela.

Empeleni, I-72% yabathengi kuphela zibandakanye nokuqukethwe okwenziwe ngezifiso. Balindele ukubona imilayezo eyenzelwe izintshisekelo nezidingo zabo. Ama-90% ajabule ukwabelana ngolwazi lokuziphatha uma lwenza ukuthi ulwazi lomkhiqizo wabo lusebenze kahle, lungabizi, futhi lufanele.

Uma labo baningi bezimisele ukwabelana ngolwazi, kungani sisasebenzisa imithombo yangaphandle ukufunda ngamakhasimende ethu? Ngisho nentuthuko ekufundeni komshini, uhlu oluholayo luhlala luqukethe amaphutha. Kunezinto ezimbalwa ezibekiwe ngaphezulu kokuthola umlayezo okuthiwa ngowomuntu ogeja umaki.

Cabanga ngala maphutha ekuthumeleni imiyalezo njengokuthola ikhadi lokuzalwa elibhalwe igama lakho ngokungafanele — kusuka koshade naye. Futhi ngosuku olungalungile. Lobo budlelwano mhlawumbe busenkingeni, njengoba nje nobudlelwano bakho bekhasimende bungaba njalo uma kwenzeka into efanayo ngomyalezo wokumaketha.

Nge-CRM eqinile, ukumaketha nokuthengisa kungasebenza ngaphandle komthungo ukuqonda uhambo oluyingqayizivele lekhasimende ngalinye. Noma ngabe ukuhola kungena ngethimba lokuthengisa noma iqembu lokumaketha, amarekhodi e-CRM ahlinzeka ngomthombo wokuhola, isigaba sokuhola kumngcele wokuthengisa, kanye nerekhodi elisebenzayo lamaphuzu okuthinta phakathi kwekhasimende nenkampani yakho.

Ukusebenzisana okusobala ngama-CRM kuvumela amalungu eqembu lezentengiso ukuthi abone imiphumela yemizamo yawo futhi enze noma yiziphi izinguquko ezidingekayo. Ithimba lokuthengisa linokubonakala okucacile kokukodwa kwe- ipayipi lokuthengisa futhi ingakhomba amathuba okuthengisa noma ukuthengisa.

Ukuhlanganiswa kwe-CRM ye-Marketing Automation

Lapho isoftware yeCRM ifakiwe kupulatifomu yakho yokumaketha, ungabamba imikhondo kusuka kumafomu aku-inthanethi, ithrafikhi yewebhu, nokuchofoza ngezinjini zokusesha noma ngemidiya yezenhlalo. Abaholi bakho banikeze lolu lwazi ngokwabo, ngakho-ke kungenzeka lusephuzwini.

Ungasebenzisa CRM nokumaketha ezishintshayo ngokwehlukana. Kepha lapho ubuchwepheshe buhlanganisa amandla, baba nguFred Astaire noGinger Rogers — abagudluli nabahamba phambili abahle ngokwabo kodwa abalahlekelwa isigqi lapho bebhanqwa.

Lapho ucabanga ngakho CRM vs. ukumaketha ezishintshayo, ikakhulukazi uma ukhetha okukodwa noma okunye, cabanga ngalokho abakwenzayo:

I-CRM inokugxila okuncane, ikakhulukazi okusebenzela ukuthengisa.
Ukuzenzekelayo kokumaketha kubanzi futhi kungasiza ngazo zonke izici zezinhloso zakho zokumaketha. Izinhlelo ze-automation zivame ukuba ne-CRM eyakhelwe ngaphakathi

Ungangeza le mikhombandlela kusuka kwisoftware yakho yeCRM kuye ekuhambeni okuhlukahlukene kokuzenzakalela kokumaketha. Ngokwenza njalo, ungahlinzeka ngokuqukethwe okuya ngokuya ngokuya ngokuya ngemithombo yokuhola, imininingwane yomuntu siqu enikeziwe, nokuthi ukuhola kwakho kusebenzisana kanjani nemizamo yakho yokumaketha.

Yimaphi Amamethrikhi Engingawathola Ku-CRM Software?

Hhayi kuphela ukuthi ungathola cishe wonke amamethrikhi owafunayo kusuka kwisoftware yeCRM, kepha isoftware ikwenzela yona ngokuzenzakalela.

Amamethrikhi weCRM amakhono akuvumela ukuthi:

Linganisa ukuthi uchitha malini ekuthengeni kwamakhasimende
Nquma ukuthi bangaki abantu abathengi ngezikhathi ezithile kuqhathaniswa nabathembekile
Thola ukuthi mangaki kulawo makhasimende alethwe yimizamo yakho yokumaketha
Thola umbono wokuthi uhambo lomthengi lomuntu luthathe isikhathi esingakanani
Funda ukuthi kuzothatha isikhathi esingakanani ukubona i-ROI yakho kubashayeli ngabanye

Lokhu kungukuthuthuka okukhulu kusuka ezinsukwini lapho izitolo zezitini nodaka bekufanele zinqume ukuthi mangaki amakhasimende alethwe ngemizamo yokumaketha ngokubala amakhuphoni asetshenzisiwe. Ngokwengeziwe, emuva ngaleso sikhathi, izitolo zazikwazi ukulandela umkhondo wokuziphatha kwamakhasimende ngokuthembekile uma abashisekeli besebenzisa amakhadi okuthembeka noma ngokwazi njalo.

Yini Engingayenza nge-CRM Data?

Uma isetshenziswe kahle, lolu hlobo lwesoftware lwakha i-robust Idatha ye-CRM ichibi.

Ngokungeziwe kokuqhubeka nokwenza imilayezo ibe ngokwakho kumakhasimende akho, le datha ikuvumela ukuthi ufunde kabanzi mayelana nomthengi wakho. Futhi ungabeka kuqala abanye abashisekeli futhi uhole ngaphezu kwabanye, futhi unqume ukuthi ungaxhumana kanjani kahle nezethameli zakho ngokulalela kwezenhlalo, phakathi kwezinye izinzuzo.

Le datha ikuvumela ukuthi uthole ifayela lakho le- I-ROI yeCRM (buyisela kutshalo-mali) bese uguqula izindlela zakho ngokufanele.

Yiziphi Izinyathelo Ezihamba Phambili Zokuthola Okugcwele Ku-CRM?

Noma ngabe uyi- Isiqalo seCRM, kunemikhuba emihle ongayilandela ukukusiza ukuthi uthole okuningi kusoftware yakho. Ukudlula kulezi Izinyathelo zeCRM ingakusiza ukukhulisa i-ROI yakho, uthole ukuhola, futhi ugcine amakhasimende akho ajabule.

Yima Nabosil: Vumela ukumaketha kwakho, ukuthengisa kwakho, namanye amalungu eqembu ukuthi abe negalelo lokuthi kanjani ngezifiso CRM yakho uhlelo. Ngenkathi abathengisi bengongoti kwezokumaketha, imvamisa abanakho ukuxhumana ngezandla namakhasimende abenzeli babo abathengisayo. Uma umkhiqizo wakho unezindawo zezitini nodaka, akunakulimaza ukukhuluma nabo ngokuthi imaphi amaqhinga abasebenzele kahle nabo.
Sebenzisa Ulwazi Lakho Lwamakhasimende Olukhona: Kungenzeka ukuthi usunayo idatha yekhasimende eningi egcinwe. Ungaqali kusuka ekuqaleni! Ngenisa lonke lolo lwazi kufayela le- Uhlu lweCRM futhi usebenzise okwenziwe ngezifiso manje ukudala uhlu olunamandla. Uma uhlu lwakho lwamanje lungacacile, unganqikazi ukuthumela ama-imeyili ngenhlolovo, amadili, nokuningi ukuze ubone ukuthi baphendula kanjani.
Hlanganisa amathuluzi nezinhlelo zokusebenza: Ama-CRM amahle angasebenza kahle nezinye izinhlelo zokusebenza namathuluzi wokuzenzela imisebenzi nokuxhumana kwamakhasimende.
Kwenze Kwakho: Awugcini ngokwenza imiyalezo ngendlela oyifisayo ibe ngumhlahlandlela, kepha ungenza ngendlela oyifisayo ukuthi ideshibhodi yakho ibukeka kanjani, ukugeleza komsebenzi kuphethwe kanjani, nokuthi yiziphi izibalo neminye imibiko oyibonayo.

Amathrendi ekuphatheni kobudlelwano beKhasimende

Ukuphathwa kobudlelwano beKhasimende kumayelana nokwenza isiqiniseko sokuthi ukuhola kwakho kunesipiliyoni esihle sokuqala ngophela ngomkhiqizo wakho. Njengoba ubuchwepheshe buvela futhi okulindelwe ngamakhasimende kuguquka, izitayela ziyavela futhi zishintshe futhi.

Izitayela ezimbalwa ezithandwayo ku-CRM yilezi:

Izingxoxo Ama-Chatbots ahlinzeka ngezimpendulo ezizenzakalelayo emibuzweni eyisisekelo, ejwayelekile yamakhasimende ngenketho yokwenyuka iye kumuntu wangempela uma kudingeka. Cishe uhhafu wabathengi aneminyaka engu-30-34 ancamela ukusebenzisa izingxoxo kunezinye izindlela zokuxhumana, futhi amakhasimende angama-44% azizwa ngendlela efanayo. Ama-Chatbots nawo asiza amabhizinisi, ngezigidigidi zamahora ezinsizakalo zamakhasimende namadola alondoloziwe kuwo wonke amabhizinisi awasebenzisayo unyaka nonyaka.
Abasizi Bezwi: Njengama-chatbots, abantu bavame ukukhetha khuluma nerobhothi ocingweni noma kudivayisi yabo yasekhaya kunokuba kufanele ushaye ucingo, ulinde impendulo ye-imeyili, noma wenze ukuthenga esikrinini. Ukuhlanganisa abasizi bezwi nesayithi lakho kungakhuphula ukuthengisa kwakho. Ngokwengeziwe, ngaphezu kwesigamu sabathengi bezwile izikhangiso kuzipikha zabo ezihlakaniphile. Babika ukuthi bakuthole kungenasisekelo futhi bekhumbuleka - u-53% uthe isikhangiso sesipikha esihlakaniphile sabakholisa ukuthi bathenge imikhiqizo.
Amandla akude: Ngokomlando, isoftware eningi yayikhona kuphela ngaphakathi kwezindonga zamahhovisi. Namuhla, amasistimu weCRM avame ukufinyeleleka kusuka noma yikuphi, okuvumela amaqembu akho okuthengisa nawokumaketha ukuthi asebenze ekhaya noma emgwaqeni ngaphandle kokweqa isigqi.

Kungani ukhetha i-SharpSpring yezidingo zakho ze-CRM?

ISharpSpring inikeza okuphelele uhlelo lokuzenzakalela lokumaketha nge-CRM yesicelo esinamandla esakhelwe ngaphakathi. Isoftware yethu ye-CRM iqinisekisa ukuthi ukumaketha kwakho kwedijithali nemizamo yakho yokuthengisa ivumelaniswe ngokuphelele.

Uma usuvele unayo ipulatifomu ye-CRM oyithandayo, SharpSpring ihlangana kalula namakhulu ezinhlelo zokusebenza ze-CRM zabantu besithathu.

Ngokusebenzisa ukubukwa kwezinyoni-iso lakho lonke ukuthengiswa kwemfucuza, ungabona ukuthi yini ehamba kahle nokuthi yini edinga ukuthuthukiswa. Lokhu kukunikeza ukuqonda okucacile kwezidingo zomuntu ngamunye wethemba ngalinye kanye namakhasimende wamanje.

Wonke amarekhodi amakhasimende aqukethe okungaphezu nje kwegama nekheli le-imeyili. Ungabamba ukuxhumana kwemidiya yezenhlalo, uhlele imilayezo elandelayo yokulandela futhi uhlanganyele nethimba lakho ngokuxhumana okuvumelaniswe ngokuphelele, amanothi omphakathi, nokubika.

Ngoba iyingxenye yesikhulumi esiphelele se-SharpSpring Sales and Marketing, irekhodi ngalinye lamakhasimende libuye lifake ukugcwaliswa kwefomu, i-imeyili kanye nokuchofoza kwamakhasi okufika, nokuvakashelwa kwesayithi.

Ukuze ufunde kabanzi ngezinsizakalo zeSharpSpring, hlola izinsizakusebenza ezingezansi:

I-FAQs Yesoftware Yokuphathwa Kobudlelwano Namakhasimende

Yiziphi Izinhlobo Zamabhizinisi Okufanele Zisebenzise I-CRM Software?

Amabhizinisi anoma iluphi usayizi nohlobo angasebenzisa isoftware yeCRM. Uma unamakhasimende, udinga ukugcina ubudlelwane obuhle nabo.

Uma uqhuba inkampani encane, i-CRM ingakusiza ukuthi ukhulise isisekelo samakhasimende akho ngokukusiza uhlele imiyalezo ukuze uhlangabezane nezidingo zabo ezihlukile.

Izinkampani ezinkulu zingazuza kusoftware yeCRM ngoba iyasiza ukuhlela uhlu lwamakhasimende olukhulu, inikeze izinketho zokuhlunga, nokuningi.

Zombili izinkampani ze-B2B ne-B2C nazo zingasizakala kuzinkundla ze-CRM. Ngokwesibonelo, Izinkampani ze-B2B zingasebenzisa ama-CRM ngezikhumbuzi ezizenzakalelayo mayelana nokuthi ungaxhumana nini nabalingani bazo abangaba khona noma bamanje, futhi ama-B2Cs angasebenzisa umuntu womthengi opheleliswe ama-CRM awo ukukhulisa i-ROI yawo.

Ngazi kanjani ukuthi iyiphi i-CRM Software elungele uMkhiqizo wami?

Lapho ukhetha ipulatifomu ye-CRM, kufanele uqale uthole izinhloso nezidingo zakho eziyinhloko. Qhathanisa imisebenzi namanani wezinhlelo ezahlukahlukene zesoftware ye-CRM, funda izibuyekezo eziningi, bese uxoxa ngezinketho nanoma yimaphi amalungu eqembu azosebenzisa isoftware. Buza abanye abaninimabhizinisi ngamava abo e-CRM.

Ngokwengeziwe, nquma ukuthi ngabe ufuna i-CRM kuphela noma ufuna lonke uhlelo lokuzenzakalela lokumaketha. Lokhu kufaka phakathi isoftware ye-CRM eyakhelwe ngaphakathi ngenkathi ikuvumela ukuthi uguqule ezinye izici zebhizinisi lakho.